Senior Social Media & Community Manager

About GoTyme

GoTyme is a joint venture between the Gokongwei Group, one of the biggest conglomerates in the Philippines, and the Singapore-headquartered digital banking group Tyme. This venture combines the trusted Gokongwei brand, customer base, and distribution ecosystem with Tyme's globally proven digital banking technology and hands-on experience building South Africa's leading digital bank, TymeBank, one of the fastest-growing digital banks in the world today.

At GoTyme, we have embarked on a journey to democratize financial services and bring next-level banking to the Philippines. We seek individuals who share our belief that the game is worth changing, to join our growing team of GoTymers as we build, launch, and scale a bank that empowers all Filipinos to navigate a path to financial freedom.

About the role

As the Senior Social Media & Community Manager, you will own GoTyme Bank's social media ecosystem as a key growth and brand-building channel, defining the strategy, priorities and opportunities across owned sociual channels, KOLs and online communities.

This role will translate brand and business objectives into clear social strategies, use date and audience insights to measure and optimize performance and lead the social media and content team to deliver against agrees social and business KPIs.

• Lead the strategy and management of GoTyme Bank's owned social media channels, KOLS and ambassadors, online communities and the social content studio, defining the role, contribution and growth opportunities of each.

• Define and own GoTyme Bank’s social media, KOL and community strategy, translating brand and business objectives into clear strategies, priorities and initiatives that contribute to agreed business OKRs.

• Develop and drive strategies to grow GoTyme Bank’s social presence and effectiveness including audience growth, reach, engagement, brand conversation and other agreed performance metrics across all owned channels.

• Translate brand and business objectives into social strategies and content priorities that drive reach, engagement and other agreed social KPIs.

• Set the overall content strategy and direction across all channels ensuring content priorities and the content calendar are relevant, platform native and aligned with GoTyme Bank’s brand and ties back to the business KPIs.

• Build and manage GoTyme's organic social community presence by identifying relevant Facebook groups, Reddit communities, and other online spaces. Monitoring conversations and sentiment around GoTyme and identifying opportunities to build relationships, generate organic conversation and strengthen GoTyme’s presences beyond its owned channels.

• Leverage relevant online communities as organic amplification channels for GoTyme's products, campaigns, and brand initiatives, working with the broader team to identify appropriate opportunities for seeding and conversation.

• Own social media performance and optimization, using channel analytics, social listening, and audience insights to identify opportunities, improve performance and drive overall social KPIs.

• Establish a data-driven approach to social decision-making, using performance data and audience insights to determine what content, channels, audiences and strategies to scale, optimize or deprioritize.

• Own the strategic use and optimization of paid social investment and boosting, determining which content, campaigns, audiences to amplify based on business objectives, previous performance date and expected impact.

• Lead and develop the entire social media team, setting clear objectives, priorities, ways of working and performance expectations while ensuring the team has the capabilities and resources to deliver social strategy.

• Collaborate with Brand, Product, Creative, CS and other business units to ensure social is effectively integrated across GoTyme's broader marketing initiatives and business KPIs.

Requirements

• Bachelor's degree in Marketing, Communications, Advertising, Digital Media, or a related field.

• Additional qualifications in digital marketing, social analytics, social media, or communications are an advantage.
• Min. 7 years of experience in social media, digital marketing, content strategy, community management, or a related field.
• Demonstrated experience developing and implementing social media and content strategies across multiple platforms, with a proven track record in driving growth, engagement and content performance.
• Experience leading or managing a social media, content, or community team.
• Strong understanding of social media strategy, channel management, audience and platform growth.
• Strong ability to interpret social, audience and campaign data and translate insights into strategic decisions, optimization and growth opportunities.
• Ability to translate business and brand objectives into clear social strategies and initiatives that contribute to measurable business outcomes.
• Deep understanding of social platforms, digital culture, emerging trends, creators, online communities, and changing audience behaviors.
• Strong understanding of social listening, online communities, audience conversations, sentiment and opportunities to build authentic brand engagement.
• Ability to lead and develop a social team and influence cross-functional stakeholders across brand, Product, Creative, CS and other business units.