Senior Demand Generation Manager

Join GovWell as a Senior Demand Generation Manager, where you'll be responsible for driving our marketing efforts into pipeline growth. You'll manage integrated campaigns across various channels, track performance and budget, and continuously improve conversion rates. This role offers significant ownership over demand generation strategy and execution, with a clear mandate to grow marketing-sourced pipeline and enhance our acquisition engine as GovWell scales.

Missions

• Own the demand generation calendar and orchestrate integrated campaigns across various channels.
• Manage channel performance and economics, tracking conversion, cost per lead, cost per opportunity, and ROI.
• Execute direct mail and email campaigns while managing performance marketing partners across Google, LinkedIn, and retargeting.

Profil recherché

- 1-3+ years in demand generation, growth marketing, performance marketing, or a related role, ideally in B2B SaaS with direct ownership of pipeline or lead targets

- Fast-moving and experimental, comfortable testing new channels, learning from the data, and quickly scaling what works

- Revenue-minded and analytical, focused on generating qualified pipeline and improving channel economics rather than optimizing for vanity metrics

- Highly organized and systems-oriented, able to orchestrate multiple channels, campaigns, and partners while using automation and AI to increase leverage

- Strong alignment with our Core Values

- Customer-obsessed and curious, with an instinct for understanding what motivates buyers and translating those insights into better-performing campaigns

- Hands-on operator who can move between campaign strategy and execution, from allocating budget to writing an email or improving a landing page

- Experienced with paid acquisition, email and marketing automation, CRM workflows, landing pages, and A/B testing, either directly or through managing external partners