CRM / Retention Manager (Email/SMS)
First seen by Alion on Nov 6, 2026.
Location: Prague, Czech Republic | On-site
Employment: Full-time | B2B Contract
Salary: $2,000 net/month
What We Offer
Full-time, office-based position in Prague
Working schedule: Monday to Friday, 15:00–00:00 (Prague time)
Monthly compensation of $2,000 net
B2B contract
Opportunity to work on an international Sweepstakes project targeting the US market
Collaborative environment with Marketing and Product teams
Opportunity to develop and optimize CRM strategies
About the Role
We are looking for an experienced CRM / Retention Manager to develop and optimize Email and SMS marketing communications for a growing Sweepstakes platform focused on the US market.
The ideal candidate is a proactive, results-driven specialist who can independently create engaging marketing content, build automated customer journeys, segment audiences, and improve customer retention, reactivation, and revenue.
What We're Looking For
1+ year of experience in CRM, Retention, Lifecycle Marketing, or Email/SMS Marketing
Strong English writing skills (B2+ or higher), with the ability to create content for US audiences
Experience writing engaging marketing emails, SMS messages, subject lines, and CTAs
Hands-on experience building automated Email/SMS workflows and customer journeys
Strong understanding of audience segmentation and customer lifecycle management
Experience conducting A/B tests and analyzing campaign performance
Familiarity with Braze, Klaviyo, Iterable, Optimove, Customer.io, or similar platforms
Understanding of customer retention, reactivation, engagement, and monetization strategies
Analytical mindset and ability to translate data into actionable improvements
Knowledge of US Email/SMS marketing regulations (CAN-SPAM, TCPA), or willingness to learn
Ability to work independently, take initiative, and deliver measurable results
Key Responsibilities
Create compelling Email and SMS marketing content tailored to US audiences
Develop automated Welcome, Retention, Reactivation, Win-back, and VIP campaigns
Design customer communication strategies across different lifecycle stages
Segment audiences based on behavior, engagement, activity, and customer value
Collaborate with Marketing and Product teams to develop promotional offers and engagement strategies
Launch, manage, and optimize Email/SMS marketing campaigns
Conduct A/B testing of messaging, subject lines, CTAs, offers, and delivery times
Monitor key CRM metrics, including Conversion, Retention, Reactivation, and Revenue
Analyze customer behavior and identify opportunities for improving engagement and retention
Monitor US market trends, competitors, and Sweepstakes industry developments
Ensure marketing communications comply with relevant US regulations and Responsible Gaming principles
Join Our Team
If you have a passion for CRM marketing, understand customer behavior, and know how to turn data into effective communication strategies, we'd love to hear from you.
Apply now and help us build stronger customer relationships in the US market!