Campaign Specialist

ROLES & RESPONSIBILTIES

• Analyze and adapt campaign build as per requirements
• Building / Scheduling journey and emails on SFMC as per client requirements.
• HTML coding and development for email using responsive design and email coding best practice.
• Maintaining accurate email templates with most recent HTML and CSS.
• Entering and tweaking HTML code for proper deployment in Salesforce Marketing Cloud.
• Thorough understanding of the elements of good design, HTML / CSS production, and email specific code requirements.
• Thorough understanding of email rendering in mobile devices, web-based email clients, and desktop clients.
• Technical skills: HTML, CSS, Photoshop, Salesforce Marketing Cloud, Email UI/UX, Responsive design.
• Strong proficiency in Salesforce Marketing Cloud, including Content Builder, Journey Builder and deployments.
• Manage numerous projects at one time and meet appropriate deadlines.
• Perform quality check and monitoring on all deliverables

REQUIREMENTS / QUALIFICATIONS

ACADEMIC BACKGROUND

• BS in Computer Science or related technical discipline or equivalent practical experience.

REQUIRED EXPERIENCE

• At least 2-3 years email specific development experience
• 2 years of development experience
• Must have digital portfolio, covering dynamic email samples
• Experience on digital development skills and experience (landing pages, banners, etc).
• Experience dev skills in HTML, CSS
• Exposure to JavaScript and CMS (eg: Drupal and/or WordPress) is a plus!
• Hands on QA experience utilizing Litmus or similar.
• Familiar with ad publishers (eg. Salesforce, Engage)
• Photoshop, Skecth proficiency required to manipulate assets
• Detail oriented, organized, and the ability to meet deadlines while working with some projects at the same time.
• Proven experience with modern web standards and cross-browser compatibility issues
• Experience with front end, JavaScript and frameworks.
• Ability to work with IDEs (Sublime Text or Visual Studio Code is required)
• Knowledge of pre-processed CSS styling (SASS, LESS)is a strong plus.
• Experience working with mobile and web templates
• Knowledge and experience in graphic design for web, Photoshop, and Illustrator is a strong plus.
• Knowledge using repositories (eg. GitHub o Bitbucket) is a strong plus.
• Implementation of Email templates.
• Knowledge in W3C Standards (or able to learn quickly about them).
• Independent, responsible, and proactive with the ability to learn and achieve superior results.

LANGUAGES

• Desirable English Proficiency (B1 reading, writing, and conversation).

SKILLS / COMPETENCIES

Interpersonal Savvy:

• Builds constructive relationships with people both similar and different to self.
• Proactively develops relationships with a wide variety of people.
• Builds immediate rapport, even when facing difficult or tense situations.
• Engages input from others constantly and listens with empathy and concern.

Manages Ambiguity

• Deals comfortably with the uncertainty of change.
• Deals constructively with problems that do not have clear solutions or outcomes.
• Makes significant progress and remains calm and composed, even when things are uncertain.
• Manages the risk that comes with moving forward when the outcome isn’t certain.

Tech Savvy:

• Scans the environment for new technical skills, knowledge, or capabilities that can benefit business or personal performance.
• Continually scans the environment for technology breakthroughs.
• Experiments with a wide range of existing technologies while applying new and emerging options that can enhance organizational outcomes.
• Encourages others to learn and adopt new technologies.

Ensures Accountability:

• Establishes clear responsibilities and processes for monitoring work and measuring results.
• Promotes a sense of urgency and establishes and enforces individual accountability in the team.
• Works with people to establish explicit performance standards.
• Is completely on top of what is going on and knows where things stand.
• Provides balanced feedback at the most critical times.

Communicates effectively:

• Delivers messages in a clear, compelling, and concise manner.
• Adjusts to fit the audience and the message.
• Provides timely and helpful information to others across the organization. Encourages the open expression of diverse ideas and opinions.
• Attentively listens to others.