Regional Brand Manager
Confirmed on the employer's own hiring board on Oct 29, 2026. First seen by Alion on Oct 23, 2026. Henkel scores A on the Alion truth index.
About this Position Grow the APAC Henkel Beauty Care Professional revenues by successfully developing and launching innovations. Outperform the competition with disruptive new products. What you´ll do 1.NEW PRODUCTS DEVELOPMENT: focus in color category: -Market intelligence: develops trend reports, shares insights regionally, supports the ideation process. -Provides category expertise and identifies white spots. -Executes assigned New Product Development projects including conceptualization, validations, development and implementation. -Steers projects according to Henkel’s innovation process together with functional teams (R D, Packaging, NPI, Supply Chain, Purchasing, Legal, Agencies, Production etc.) to ensure on-time and on-budget launches.
LAUNCH PLANNING: - Reviews local launch plans efficiency to drive awareness, consideration, conversion, education and purchase. - Launch tracking: improves the launch tracking tools and coordinate with markets to optimize launch performance. Regional Campaign: - plan and execute regional marketing plan. COMMUNICATION: - Supports in bridging markets with the global teams: cascading launch dossiers and marketing information and escalating market requests. - Constantly communicates with markets and supports including best practices sharing.