Associate Manager, Frontline Repertoire

Sony Music Korea’s International Repertoire department is looking for a proactive and detail-oriented Associate Manager to help drive the frontline business for international music in Korea. In this role, you will own day-to-day execution for assigned releases while developing the judgment, creativity, and commercial awareness needed to grow into a future repertoire owner.

 Success means delivering strong campaigns, spotting new opportunities, and helping global artists connect more meaningfully with the Korean market.

What you will do:

• Plan and execute marketing and sales campaigns for assigned international frontline releases.
• Coordinate across DSP, media, content / social agencies, PR partners, and internal teams to ensure timely and high-quality campaign delivery.
• Support campaign strategy by developing local positioning, key messages, activation ideas, and rollout plans.
• Monitor release performance and contribute to optimization through data, market feedback, and campaign learnings.
• Identify incremental opportunities for assigned releases, including creator angles, content ideas, media hooks, fan engagement, physical sales opportunities, or local collaborations.
• Prepare campaign updates, reports, briefings, and post-campaign learnings for internal and external stakeholders.

Who you are:

Technical Capabilities:

• 3-6 years of experience in music, entertanment, marketing, agency, digital media, content, or related fields.
• Strong campaign and project management skills, with ability to manage multiple releases and timelines simultaneously.
• Understanding of digital platforms, DSPs, social media, content ecosystems, and the Korean music / entertainment market.
• Comfortable working with data, performance tracking, reports, and campaign optimization.
• Strong written and verbal communication skills for internal coordination and partner-facing communication.
• Able to work across agencies, DSP partners, internal teams, and global stakeholders with accuracy and responsiveness.
• Excellent written and spoken Korean and English.

Behavioural Capabilities:

• Ownership Mindset: Takes responsibility for assigned releases and follows through from planning to execution and reporting.
• Curiosity: Looks beyond assigned tasks to identify new ideas, opportunities, and market signals.
• Execution Excellence: Delivers high-quality work with strong attention to detail, timing, and stakeholder coordination.
• Growth Mindset: Open to feedback and actively develops judgment, communication, and business understanding.
• Agility: Adapts quickly to changing release priorities, asset timelines, partner feedback, and market conditions.
• Collaboration: Works effectively with senior managers, DSP, agencies, media, BD, and internal stakeholders.
• Problem Solving: Proactively flags issues and brings practical solutions rather than simply escalating problems.

What we give you:

• You join an inclusive, collaborative and global community where you have the opportunity to fuel the creative journey 
• A modern office environment designed to foster productivity, creativity, and teamwork 
• We invest in your professional growth & development 

Equal Opportunities

As an active part of a culturally and socially diverse society, Sony Music’s aim is that our workforce is diverse and inclusive. Sony Music is an equal opportunity employer and supports workforce diversity.

We employ, retain, promote and otherwise treat all employees and job applicants according to their merit, qualifications, competence and talent. We apply this policy without regard to any individual’s sex, race, religion, origin, age, sexual orientation, marital status, medical condition or disability.

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