In-Store Communications Manager

Purpose of the Job 

The ISC Planning Manager is responsible for intaking marketing plans from the Retail Marketing team, and delivering ISC briefs, creative decks, and production grids to the Design & Production Studio. This person will interface directly with Retail Marketing to understand the objectives for Marketing campaigns or reactive marketing, and they will turn this into a brief, deck, and grid that they will then deliver to the Design & Production teams. They will do this in collaboration with the Project Traffic Manager and Account Profile Manager to ensure 1) proper project flighting within the Studio, and 2) accurate ISC placement specifications for production. They will have upstream visibility into upcoming Marketing programs and have a steady communication loop back to Marketing about capacity constraints on the Design & Production Studio. The objective is to result in reduced team overcapacity concerns within the studio, and more campaigns achieving their in-store dates, as well as reducing inaccuracy costs of ISC shipped to store. 

Key Responsibilities

Build strong relationships and collaborate smoothly upstream with DTC Retail Marketing, and downstream with Design and Production by leveraging the Account Profile management team and Project Trafficking teams. 

Plan creative projects, communicate milestones, assess risks, and help projects meet business objectives, deadlines, and budget requirements. 

Manage projects through strategy alignment, briefing, design development and production in partnership with key partners 

Responsible for building Creative Content deck plans to deliver to Design teams

Responsible for building Production and Distribution grids outlining which assets are assigned to ISC placements within the store.

Works closely with internal creative team and agency partners to deliver exceptional creative work - showing a keen eye for great design and a focus on brand integrity. 

Ensures integrity of Marketing messaging by approving or supporting the approvals by DTC Retail Marketing of ISC Design & Production materials, including approving Design & Production proofs and bringing in Marketing for approvals at the appropriate approval points 

Partner with downstream teams to obtain store requirements for various campaign deliverables (fixture specs, 2D + 3D specs, sell-in timings etc.) to aid design development and production logistics and provide clear communication to cross-functional team leads and senior management regarding project status, resource requirements, issues, and priorities. Proactively identify risks, prioritize them, and create plans to resolve in a timely manner. 

Knowledge, Skills + Experience 

10+ years’ experience managing the design and production development of integrated marketing campaigns, working closely with Creative, Production, and Marketing Leadership functions 

Strong problem-solving skills and an inspiring “we can do it” attitude 

Strong negotiation and collaboration skills and ability to listen, influence, and compromise, as well as communicate bad news back upstream 

Exceptional people management skills. Team focused with a proven ability to proactively establish rapport, credibility and influence, and drive results throughout a highly matrixed organization. 

Able to work in a fast-paced, deadline driven, and tech work environment in often uncertain and ambiguous circumstances. 

Ability to balance working in a creatively driven organization, with an analytical and disciplined approach to marketing. 

Resourceful, adaptable, creative, and results-oriented with a positive attitude. 

Self-motivated, flexible individual with strong communication and leadership skills. 

Excellent written and verbal skills as well as strong presentation skills. 

Experience working on retail environments is a plus.