Consumer Brand Manager

Description A South African, privately held pharmaceutical company that develops, manufactures, and commercializes prescription medicines, over-the-counter (OTC) health products, and medical devices, is seeking a Consumer Brand Manager who will build consumer-facing brand equity and market share through innovative, compliant marketing campaigns.

Responsibilities:

• Consumer Marketing Strategy

  • Develop and execute multi-channel campaigns (digital, social, traditional media).

  • Translate brand strategy into compelling consumer messaging.

  • Lead PR, influencer marketing, and pharmacy activations.

• Digital Marketing and Insights

  • Manage digital platforms (websites, social media, content calendars).

  • Drive performance marketing (SEO, SEM, paid social, programmatic).

  • Leverage analytics and consumer research to optimize campaign performance.

• Consumer Engagement

  • Map the consumer journey to design loyalty-building interventions.

  • Execute retail partnerships, in-store activations, and promotions.

  • Produce consumer education materials (leaflets, videos, online content).

• Cross-Functional Collaboration

  • Partner with the Rx Brand Manager to align HCP and consumer messaging.

  • Manage external agencies, research firms, and creative vendors.

• Compliance

  • Ensure all marketing materials strictly adhere to SAHPRA and ASA codes.

Minimum Requirements:

• Education: Degree in Marketing, Communications, or Business.

• Experience: 3–5 years in consumer brand management (OTC experience and a proven track record in digital brand launches/growth are advantageous).

• Portfolio: Portfolio or case studies required as proof of execution results.

• Key Skills: Digital marketing, consumer insights, social media management, agency management, and campaign execution.

• Competencies and Behaviours: Creative, data-driven, adaptable, consumer-centric, and collaborative.

Benefits:

Competitive salary based on experience (salary can potentially be more based on experience/skills)

IF you meet the above requirements and want to make a career-changing move, apply today by emailing your CV to [email protected]

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