Digital Marketing Specialist

Job Advert Summary

To manage, execute, optimise and measure PPS's digital marketing activity across website, paid, owned and social channels. The role uses campaign performance, customer behaviour and digital insight to strengthen brand growth, customer engagement, lead generation, conversion and broader Group Marketing objectives.

Minimum Requirements

Formal Qualifications

• Relevant bachelor's degree, National Diploma or equivalent tertiary qualification in Marketing, Digital Marketing, Marketing Management
• Postgraduate degree or equivalent NQF level 7 qualification (marketing) (Preferred)

Knowledge and Experience

• Minimum of 3-5 years of relevant digital marketing experience, preferably in a corporate or financial services environment.
• Practical experience in digital campaign execution, social media, website and CMS management, SEO, content production and digital analytics.
• Demonstrated experience using Canva or Canva Pro to create and adapt brand-aligned digital content.
• Experience managing multiple stakeholders, campaigns, deadlines and agency relationships.
• Strong understanding of digital marketing KPIs, customer journeys, leads, conversion and performance measurement.
• Working knowledge of website administration, landing pages, forms, redirects, metadata, accessibility, basic HTML/CSS and web quality assurance.
• Experience with GA4, Google Ads, Meta Business Suite or Ads Manager, HubSpot or an equivalent CRM and marketing automation platform.
• Knowledge of Microsoft Advertising, Microsoft Clarity, Microsoft Power BI, SharePoint, Microsoft 365 and responsible use of Microsoft Copilot is advantageous.
• Basic image and video editing capability, with strong visual judgement and attention to brand consistency.

Duties and Responsibilities

Responsibilities:

• Plan, execute and optimise integrated digital marketing campaigns across paid, owned and social channels.
• Manage digital and social activity from briefing and implementation through to reporting and optimisation.
• Manage and maintain corporate website content through the relevant CMS, ensuring accuracy, relevance and timely publication.
• Build and update landing pages, campaign pages, forms, links, redirects, metadata and downloadable content.
• Conduct website quality assurance across desktop and mobile, including links, forms, content, images and basic usability.
• Coordinate with web developers, IT teams and agencies to resolve technical issues, tracking requirements and website enhancements.
• Implement on-page SEO, accessibility, internal linking and content optimisation practices.
• Use website and behavioural data to improve customer journeys, engagement and conversion.
• Manage PPS social media activity, content calendars, paid social support, community engagement and channel performance.
• Monitor online brand conversations and sentiment, escalating reputational risks appropriately.
• Develop and maintain digital dashboards and reports covering website, campaign, channel, lead and conversion performance.
• Translate analytics and customer behaviour into clear recommendations and practical optimisation actions.
• Ensure appropriate pixels, tags, campaign tracking and measurement requirements are implemented with relevant partners.
• Create professional, on-brand digital assets in Canva or Canva Pro and adapt master artwork for social, paid media, email, web, presentations and internal communications.
• Undertake basic image and video editing and apply PPS brand and corporate identity guidelines consistently.
• Support effective use of HubSpot or an equivalent CRM and marketing automation platform for lead generation, customer journeys and performance tracking.
• Use Microsoft 365, Power BI, Clarity, Advertising and Copilot responsibly to improve collaboration, insight and productivity