Content Coordinator Benelux

WHAT YOU'LL DO

As a Content Coordinator for SM Benelux (focus on Belgium), you play a key role in delivering engaging, accurate and customer-focused communications across CRM and digital channels. You coordinate content production, localisation and distribution, ensuring campaigns are executed efficiently and consistently across markets

• Coordinate content for CRM channels, including Email, Push notifications and, where applicable, SMS and WhatsApp communications within Adobe Experience Manager.
• Manage the setup and execution of locally planned CRM campaigns within marketing automation platforms according to agreed content and campaign plans.
• Coordinate the creation, review and delivery of marketing copy, including editing, proofing and localisation.
• Manage translation requests and validate translated content to ensure consistency, clarity and brand alignment across channels.
• Review and approve local content adaptations while maintaining H&M’s tone of voice and customer experience standards.
• Collaborate with internal stakeholders (Owned Media Lead, Content Production Specialist, Paid Media Lead) and external partners (in-house agency) to ensure high-quality content is delivered on time.
• Monitor content workflows and proactively identify opportunities to improve processes and campaign execution.

WHO YOU'LL WORK WITH

You will work closely with Owned Media Lead, Marketing Manager, E-commerce teams, Content Producers, Global teams, agencies and translation partners. Together, you will create impactful customer communications that strengthen engagement and support commercial goals.

WHO YOU ARE

We are looking for people with…

• A degree in Marketing, Communications or a related field, or equivalent professional experience.
• A minimum of three years' experience in content management, CRM marketing, E-Com, copywriting or a similar role.
• Experience working with marketing automation platforms and digital content workflows.
• Strong editing and proofreading skills with exceptional attention to detail.
• Experience coordinating multiple projects simultaneously and managing competing deadlines.
• Fluency in Dutch, including strong written communication skills aligned with Belgian language and writing conventions. French and English language skills are required. Additional language skills are an advantage.
• Proficiency in Microsoft Office and content management or marketing software tools.

And people who are…

• Highly organised and able to manage multiple priorities in a fast-paced environment.
• Structured, detail-oriented and committed to delivering high-quality work.
• Strong communicators with excellent stakeholder management skills.
• Collaborative team players who enjoy working across functions and markets.
• Proactive problem-solvers who take ownership and drive tasks to completion.
• Customer-focused with a passion for creating relevant and engaging content experiences.

WHO WE ARE

H&M Group is a global company of strong fashion brands and ventures. Our goal is to prove that there is no compromise between exceptional design, affordable prices and sustainable solutions. We want to liberate fashion for the many, and our customers are at the heart of every decision we make.

We are made up of thousands of passionate and talented colleagues united by our shared culture and values. Together, we want to use our power, our scale and our knowledge to push the fashion industry towards a more inclusive and sustainable future.

WHY YOU'LL LOVE WORKING HERE

At H&M Group, we are proud to be a vibrant and welcoming company. We offer our employees attractive benefits with extensive development opportunities around the globe.

• Attractive employee discount across H&M Group brands.
• Development and learning opportunities in an international organisation.
• A collaborative and inclusive working environment.
• Flexible ways of working where business needs allow.
• Opportunities to work on large-scale customer engagement initiatives across multiple markets.

JOIN US

This is a fulltime position based in either Amsterdam or Brussels

Our uniqueness comes from a combination of many things - our inclusive and collaborative culture, our strong values and opportunities for growth. But most of all, it's our people who make us who we are.

Take the next step in your career together with us. The journey starts here.

We are committed to a recruitment process that is fair, equitable and based on competency. We therefore kindly ask you not to attach a cover letter in your application.