Head of Sales
First seen by Alion on Oct 25, 2026.
Lead and manage the company's sales activities to achieve sales targets, increase revenue, and maximize market share. The Head of Sales is responsible for developing and implementing effective sales strategies, managing the sales team, monitoring market trends, and ensuring a strong customer experience throughout the sales process.
2. Key ResponsibilitiesA. Sales Strategy & Planning
Develop and implement sales strategies and action plans to achieve the company's sales and revenue targets.
Prepare annual sales plans, budgets, and forecasts based on business objectives and project requirements.
Set sales targets for each project, sales team, and individual salesperson.
Identify new business opportunities and recommend strategies to improve sales performance.
Monitor market trends, customer preferences, competitor activities, and property pricing to support business decisions.
Work closely with the Marketing Department to align sales campaigns with business objectives and project positioning.
B. Sales Operations & Performance
Oversee the sales process across all projects, from lead generation and client meetings to negotiations and deal closure.
Monitor sales performance against targets and take corrective actions when needed.
Review sales reports, pipeline status, conversion rates, and revenue forecasts.
Ensure proper management of leads, client databases, and sales activities through the company's CRM system.
Monitor unit availability, pricing, payment plans, and inventory in coordination with the relevant departments.
Ensure accurate and timely sales reporting to senior management.
Recommend improvements to sales processes to increase efficiency and achieve better results.
C. Team Management & Development
Lead, manage, and motivate the sales team to achieve individual and overall sales targets.
Set clear objectives and performance indicators for sales managers and team members.
Conduct regular performance reviews and sales meetings to monitor progress and address challenges.
Identify training and development needs to improve the team's selling, negotiation, and customer relationship skills.
Participate in the recruitment, selection, and onboarding of sales team members.
Build a performance-driven culture that encourages accountability, teamwork, and continuous improvement.
D. Client Relationship Management
Build and maintain strong relationships with key clients and high-value customers.
Support the sales team in handling major negotiations and closing high-value deals.
Ensure a professional customer experience throughout the sales journey.
Address escalated customer concerns related to the sales process and coordinate with the relevant departments to resolve them.
Maintain strong relationships with brokers, agencies, and other sales channels to maximize sales opportunities.
E. Cross-Functional Coordination
Coordinate with the Marketing Department to develop effective sales campaigns and lead-generation activities.
Work closely with Finance to review payment plans, collection performance, and sales-related financial matters.
Coordinate with Legal and Contract Administration to ensure sales agreements comply with company policies and approved terms.
Collaborate with Customer Experience and Handover teams to ensure a smooth transition from sales to post-sales services.
Coordinate with Development and Project Management teams to stay updated on project progress, delivery schedules, and available inventory.
F. Reporting & Business Development
Prepare and present regular sales performance reports to senior management.
Analyze sales results, market demand, and customer feedback to identify areas for improvement.
Identify opportunities to expand the company's customer base and strengthen its market position.
Recommend changes to pricing strategies, payment plans, and sales approaches based on market conditions and business needs.
Ensure compliance with company policies, approved pricing, sales procedures, and applicable regulations.
Requirements
Education
Bachelor's degree in Business Administration, Marketing, Real Estate, or a related field.
Additional professional qualifications in sales or management are an advantage.
Experience
10-12 years of relevant experience in real estate sales, preferably within real estate development companies.
At least 5 years of experience in a sales leadership or management position.
Proven experience managing sales teams and achieving sales targets in a real estate development environment.
Strong experience in residential and/or commercial real estate sales, depending on the company's portfolio.
Experience in launching new projects, managing sales pipelines, and closing high-value deals.
Strong leadership and team management skills.
Excellent communication, presentation, and negotiation skills.
Strong sales planning and execution capabilities.
Good understanding of the real estate market, competitors, pricing, and payment plans.
Strong analytical skills and ability to interpret sales reports and performance indicators.
Ability to manage multiple projects, priorities, and deadlines.
Strong customer relationship management and problem-solving skills.
Commercial awareness and a results-oriented mindset.
Proficiency in CRM systems and Microsoft Office applications, particularly Excel and PowerPoint.
Ability to work under pressure and achieve challenging sales targets.