Creator Strategy Manager
About impact.com
impact.com is the world’s leading commerce partnership marketing platform, transforming the way businesses grow by enabling them to discover, manage, and scale partnerships across the entire customer journey. From affiliates and influencers to content publishers, brand ambassadors, and customer advocates, impact.com empowers brands to drive trusted, performance-based growth through authentic relationships. Its award-winning products - Performance (affiliate), Creator (influencer), and Advocate (customer referral) - unify every type of partner into one integrated platform. As consumers increasingly rely on recommendations from people and communities they trust, impact.com helps brands show up where it matters most. Today, over 5,000 global brands - including Walmart, Uber, Shopify, Lenovo, L’Oréal, and Fanatics - rely on impact.com to power more than 350,000 partnerships that deliver measurable business results.
Your Role at impact.com:
The world’s largest advertisers are rebuilding their creator programs around performance. They no longer want campaigns alone - they want an always-on operating system: a center of excellence with the strategy, compensation model, a scaled casting engine, a new measurement framework, and the internal muscle to run it at scale.
That is what you build.
As a Creator Solutions Account Manager, you are a member of impact.com’s Creator Strategy practice, designing and optimizing the most performance creator programs in the market. You work directly with brand teams and their agencies - diagnosing what they actually need beneath what they’ve asked for, translating ambiguity into roadmaps, and then standing up in front of a room and teaching others how to run it. You are equal parts strategist, executer, architect, creative, innovator, facilitator, and teacher.
This is a client-facing, high-visibility role for someone who thrives in fast moving environments with demanding stakeholders, and wants to help define what performance creator marketing becomes over the next five years.
What You'll Do:
- Bring a working point of view on social and performance media trends, and pressure-test which ones deserve client investment.
- Lead and manage the client relationship across a portfolio of accounts, from strategy and planning through to launch, optimisation, and reporting.
- Analyse campaign performance and manage reporting, translating data into clear insights and strategic recommendations to optimise programs and support client growth.
- Build creative strategies that focus on affiliate-optimized formats, translating what converts on performance rails into briefs creators can actually execute.
- Bring a working point of view on social and performance media trends, and pressure-test which ones deserve client investment.
- Develop breakthrough data-driven creator strategies, including campaign proposals, pricing recommendations, budget allocation, creator selection, and content formats that drive measurable performance.
- Partner with clients as a trusted advisor, translating performance data into actionable insights, optimisation plans, and opportunities for program growth and expansion.
- Proactively cultivate client relationships by building trust both within and outside of work settings, including hosting client strategy meetings, dinners, and activities that strengthen long-term partnerships.
- Become an expert on impact.com and assist top clients with best practices and strategies utilizing the platform. This includes building strong relationships with Customer Success team members
- Work cross-functionally with Sales, Product, Customer Success, Marketing, and Community teams to align creator strategies with broader business goals, while managing budgets and timelines effectively.
- Team Supervision & Client Handoff: Supervise Sr Associates and Leads activities, ensuring consistent operational excellence.
What You Bring:
- Completion of your free Getting Started with Influencer Partnerships Certification on PXA is advantageous
- 5+ years of experience leading integrated strategy and execution within creator marketing, affiliate marketing, paid media, or community-led programs.
- Strong experience in a client-facing, consultative role, with confidence shaping complete strategy decks, influencing decisions, and driving account growth.
- A data-driven mindset, with the ability to analyse performance metrics and turn insights into clear recommendations and scalable strategies.
- Deep knowledge of the creator ecosystem across major social platforms, trends, and verticals such as fashion, CPG, parenting, wellness, or tech.
- Experience building and pitching strategic proposals and campaign plans to senior stakeholders.
- Integrated media experience with paid media, social media, and affiliate marketing delivers a holistic strategy to creator programs.
- Experience with different measurement methods and models such as attribution, marketing mix modeling, brand health tracking, and lift studies.
- A proactive, organised, and solutions-focused approach, comfortable managing multiple campaigns in a fast-paced environment.
- Strong communication and relationship-building skills, with the ability to engage creators, talent managers, and senior clients.
- Completion of the Getting Started with Influencer Partnerships Certification on PXA.
- You’re comfortable being handed a vague directive and returning with a clear roadmap, requirements, and stakeholder alignment.
- Extensive knowledge across performance marketing, affiliate marketing, and creator marketing, and fluency in the SaaS platforms that power them.
- Working proficiency with leading performance creator platforms such as LTK and ShopMy.
- Expert-level public speaking. You can hold a room of senior marketers and make a complicated idea land.
- Expert-level workshop design and facilitation - you know the difference between presenting and facilitating, and you’re good at both.
- Fluency in advanced marketing measurement: MMM, brand lift, sales lift, MTA.
- Strong project management discipline across multiple concurrent, high-stakes engagements.
- A process optimizer’s instinct - you notice friction and fix it rather than routing around it.
- A genuine appetite for teaching. The best outcome of your work is a client team that no longer needs you in the room.
- Thought leadership: you’re not just applying performance creator marketing best practice, you’re inventing it
Nice to have
- Fluency in measurement technology and the vendor landscape behind it.
- Hands-on experience with performance paid media.
- Published writing, speaking, or original research in the creator or performance marketing space.
- Agency experience
Salary Range: $100,000.00 - $105,000.00 per year, plus an additional 20% variable compensation bonus and eligible to receive a generous Restricted Stock Unit (RSU) grant.
*This is the pay range the Company believes is equitable for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time.
Benefits and Perks:
At impact.com, we believe that when you’re happy and fulfilled, you do your best work. That’s why we’ve built a benefits package that supports your well-being, growth, and work-life balance.
- Medical, Dental, and Vision insurance
- Office-only catered lunch every Thursday, a healthy snack bar, and great coffee to keep you fueled
- Flexible spending accounts and 401(k)
- Flexible Working: Our Responsible PTO policy means you can take the time off you need to rest and recharge. We're committed to a positive work-life balance and provide a flexible environment that allows you to be happy and fulfilled in both your career and your personal life.
- Health and Wellness: Your well-being is a priority. Our mental health and wellness benefit includes up to 12 fully covered therapy/coaching sessions per year, with additional dependent coverage. We also offer a monthly gym reimbursement policy to support your physical health.
- A Stake in Our Growth: We offer Restricted Stock Units (RSUs) as part of our total compensation, giving you a stake in the company's growth with a 3-year vesting schedule, pending Board approval.
- Investing in Your Growth: We’re committed to your continuous learning. Take advantage of our free Coursera subscription and our PXA courses.
- Parental Support: We offer a generous parental leave policy, 26 weeks of fully paid leave for the primary caregiver and 13 weeks fully paid leave for the secondary caregiver.
- Technology Financial Support: We provide a technology stipend to help you set up your home office and a monthly allowance to cover your internet expenses.
impact.com is proud to be an equal-opportunity workplace. All employees and applicants for employment shall be given fair treatment and equal employment opportunity regardless of their race, ethnicity or ancestry, color or caste, religion or belief, age, sex (including gender identity, gender reassignment, sexual orientation, pregnancy/maternity), national origin, weight, neurodivergence, disability, marital and civil partnership status, caregiving status, veteran status, genetic information, political affiliation, or other prohibited non-merit factors.
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