Sr. Brand Manager (Wound Care), AMENA region

Position Objective

This is a high-impact regional marketing role, working in close partnership with the Marketing Director, AMENA to lead brand strategy and execution for Wound Care portfolio across the AMENA region.

This role is responsible for supporting the development and execution of the regional Wound Care growth strategy across the AMENA region. The role leads assigned strategic initiatives, drives the development of regional brand plans and launch programmes, oversees omnichannel asset development, and partners closely with markets to ensure effective execution of growth initiatives.

The role translates consumer, patient and healthcare professional insights into actionable growth strategies while supporting innovation initiatives, portfolio development, performance optimization and digital executions.

Key Responsibilities

• Deliver financial targets including gross sales and EBITA for the assigned brands for Wound Care portfolio across the AMENA region.
• Support the development and execution of brand plans to meet the growth and financial targets for the signed portfolio.
• Ensure a strong consumer, patient and HCP-centric mindset is embedded in all marketing activities, with consumer demand generation and HCP recommendation planned as connected workstreams.
• Apply and protect the approved Wound Care brand positioning, message hierarchy, distinct brand assets and brand guidelines across consumer and HCP touchpoints.
• Support the development of modular regional marketing assets, launch materials and toolkits for multi-market implementation, ensuring clear ownership, version control and ease of reuse.
• Leverage appropriate platform analytics to evaluate and validate digital marketing performance.
• Champion adoption of AI-powered tools across marketing workflows - from content creation and trend analysis to performance optimisation and reporting.
• Partner with cross-functional groups to ensure that there is consistency of professional business strategies and regulatory compliance of all advertising and promotional materials
• Monitor, analyse and evaluate market trends and competitor activity to identify market opportunities, adjusting marketing strategy and plans to meet changing markets and competitive conditions.
• Identify and evaluate portfolio gaps and comply with the iGate process requirements. This includes supporting the evaluation and analysis of global/regional NPD initiatives. Develop launch strategies as appropriate.

Position Requirements

Knowledge and Skills

• A recognised university degree and/or Masters/MBA qualification.
• 7+ years of marketing experience, preferably in Consumer Healthcare (OTC/ Cosmetics) with at least 3+ yrs in a regional or multi-market role.
• Hands on experience with Wound Care brands is strongly preferred - familiarity with category dynamics, regulatory sensitivities, and consumer intimacy in these segments is a meaningful differentiator.
• A strong consumer centric mindset with proven success in brand management and development
• Strong brand advertising and promotion experience, specifically experienced in Digital marketing and eCommerce strategy, execution and evaluation. Experience with Google analytics would be beneficial.
• A strategic thinker with financial acumen who is able to contribute effectively to brand planning and budgeting
• A team player with proven ability to develop effective relationships with a wide range of key stakeholders
• Excellent communication skills (verbal and written) including experience with Microsoft presentations
• Strong analytical skills to support the identification and development of growth opportunities and optimisation of brand strategies

Personal Attributes

• A team player who is able to influence and work well with all stakeholders across different cultures
• A self-starter who is flexible and willing to roll up his/her sleeves to get the job done
• Pragmatic, creative and able to work in a fast-paced environment and deal with ambiguity
• Ability to multi-task, work independently with attention to detail
• Strategic agility and analytical thinking, with numerical reasoning
• Strongly results oriented with a demonstrable record of success
• Excellent interpersonal and communication skills
• When faced with a problem, finds constructive solutions
• Acts with integrity and is trustworthy

Additional Requirements / Working Conditions

· Adhere to company values at all times

Mandatory Training Requirements

· Company Employee Induction - first 2 weeks

· Company Corporate Orientation - within the first 6 months

· Corporate Compliance as and when required

· iNova SOPs - ongoing

· Sales and Marketing Code

· Knowledge of all Company polices