Director, Product Marketing, IQVIA Digital

IQVIA Digital powers exceptional brand experiences, delivering innovative solutions based on a customer-first, insights-driven, and integrated omnichannel vision. We provide authenticated, privacy-enhanced data and analytics, innovative fit-for-purpose healthcare technology, and the expertise to enable an effective and adaptable marketing model that drives better quality of care and patient outcomes. IQVIA is the leading global provider of data, advanced analytics, technology solutions and clinical research services for the life sciences industry. Learn more at www.iqviadigital.com

The IQVIA Product Organization is looking for a strategic and execution-driven Sr. Product Marketing Manager (PMM) to lead positioning, messaging, and go-to-market strategy for our healthcare-oriented media platform. This role sits at the intersection of product, sales, and marketing, translating complex healthcare and AdTech capabilities into compelling value propositions that resonate with healthcare brands, agencies, and partners.

The ideal candidate combines strong knowledge of healthcare marketing regulations and dynamics (HIPAA, data privacy, patient engagement) with proven experience in AdTech, MarTech, and/or digital media. You’ll ensure our healthcare products stand out in a crowded, highly regulated market and are adopted successfully by customers. This position will help support a multitude of IQVIA Digital products.

Key Responsibilities

• Go-to-Market Strategy: Develop and execute GTM plans for new and existing healthcare AdTech products, including audience solutions, media activation, and measurement capabilities.
• Positioning & Messaging: Craft clear, differentiated product positioning and customer-focused messaging tailored to healthcare marketers, payers, providers, and life sciences.
• Product Marketing Strategic Planning : Partner with marketing on strategic marketing planning and integrated campaigns that drive product adoption, customer engagement, and pipeline growth; leverage performance data to optimize messaging and GTM strategies.
• Sales Enablement: Partner with commercial strategy, product, marketing and sales to create materials that drive pipeline and revenue, including pitch decks, one-pagers, case studies, and playbooks.
• Market Research & Insights: Conduct market analysis to understand healthcare marketing trends, regulatory considerations, and competitor offerings; translate insights into product and marketing strategy.
• Customer Advocacy & Voice of Customer: Develop customer insight-gathering initiatives (e.g., customer advocacy program) and integrate feedback loops into product strategy.
• Cross-Functional Leadership: Collaborate with product leaders to influence roadmaps, ensuring customer needs, compliance requirements, and market opportunities are prioritized.
• Thought Leadership: Collaborate with marketing to develop expert-led content (e.g., speaking sessions, whitepapers, webinars, conference materials) that positions the company as a trusted leader in healthcare advertising innovation.
• Metrics & Optimization: Set KPIs for launches and campaigns, monitor results, and refine strategy to boost adoption and revenue.

Qualifications

• 6-8 years of product marketing and/or strategy experience, preferably in Digital marketing, AdTech, or Digital media, with exposure to healthcare/life sciences marketing.
• Proven track record of building GTM strategies and delivering successful product launches.
• Ability to tailor positioning and collateral to specific advertiser segments (brands, agencies, endemic vs. non-endemic categories).
• Exceptional communication skills - able to distill complex technical concepts into simple, impactful messaging.
• Experience supporting enterprise sales teams with enablement tools and competitive insights.
• Analytical mindset with comfort in financial modeling, pricing analysis, and adoption/usage metrics.
• Ability to influence cross-functional teams and operate in a fast-paced, entrepreneurial environment.
• Bachelor’s degree in marketing, business, or a related field (MBA a plus).

IQVIA is a leading global provider of clinical research services, commercial insights and healthcare intelligence to the life sciences and healthcare industries. We create intelligent connections to accelerate the development and commercialization of innovative medical treatments to help improve patient outcomes and population health worldwide. Learn more at https://jobs.iqvia.com

IQVIA is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other status protected by applicable law. https://jobs.iqvia.com/eoe

IQVIA is committed to integrity in our hiring process and maintains a zero tolerance policy for candidate fraud. All information and credentials submitted in your application must be truthful and complete. Any false statements, misrepresentations, or material omissions during the recruitment process will result in immediate disqualification of your application, or termination of employment if discovered later, in accordance with applicable law. We appreciate your honesty and professionalism.