Graphic Designer
About JETSET Pilates Franchising
At JETSET Pilates Franchising, we pioneer a unique franchise model in the fitness industry, offering Modern Pilates classes and a curated selection of fitness-related products. Our business model is centered on establishing a strong brand image, cultivating exceptional relationships with franchisees, and delivering outstanding client services. We operate in a dynamic, fast-paced startup environment where adaptability and innovation are crucial for success.
Position Overview
The Graphic Designer is the creative engine behind the JETSET brand, bringing campaigns, franchise network content, retail merchandise, and executive-level materials to life, while protecting brand consistency across every touchpoint. This person bridges hands-on creative execution with the systems and templates that let a fast-growing franchise network execute independently and on-brand.
Reporting directly to the VP of Marketing, this individual contributor will partner closely with Brand Marketing, Franchise Development, and Retail & Merchandise to ensure design work reflects current campaign priorities, supports network growth, and stays consistent with JETSET's visual identity system.
This role is ideal for someone who is equal parts creative and systems-builder, comfortable ideating campaign concepts one day and building a Canva template library or organizing shared design folders the next.
Key Responsibilities
Develop and ideate campaign look and feel, design direction, and cross-channel campaign storytelling in partnership with the Director of Brand Marketing
Partner in the conception, implementation, and execution of marketing initiatives, managing production timelines to ensure assets are proofed and delivered on schedule
Serve as a keeper of the brand, ensuring visual consistency across all channels, and proactively identifying ways to extend that consistency across network and brand assets
Create content for owned marketing channels (social, email, web, and other brand touchpoints), as well as content designed for distribution across the franchise network
Build and maintain a library of Canva templates for franchise network use, enabling studio partners to execute on-brand marketing materials independently
Design executive-level deck templates for leadership and franchise-facing presentations
Design paid advertising creative, flyers, one-pagers, and display ads to support the Franchise Development team's lead-generation and prospecting efforts
Partner with Franchise Development committee to ensure creative assets reflect current growth priorities and target markets
Design apparel and retail merchandise items for the studio network, from concept through production-ready files
Maintain brand consistency across merchandise assortments in partnership with the Merchandise team
Maintain and organize the marketing team's design folders, files, and systems, ensuring version control and easy access for the broader team and network
Brand & Campaign Design
Content & Network Enablement
Franchise Development Creative
Retail & Merchandise Design
Organization & Systems
What You Need to Be Successful
You have a sharp eye for on-brand design and can translate a creative brief into consistent assets across formats - from social content to retail merchandise.
You're highly organized and comfortable owning shared design systems, templates, and file structures for a distributed team.
You thrive supporting multiple functions at once - brand campaigns, franchise development, and retail - without losing sight of the bigger brand picture.
You enjoy building tools, like templates, that empower non-designers across a network to execute on-brand work themselves.
Key Attributes
Brand Stewardship - Protects and evolves the JETSET look and feel across every channel and touchpoint
Systems Builder - Creates templates and organizational structures that let a franchise network execute independently
Cross-Functional Collaborator - Partners fluidly across brand marketing, franchise development, and merchandise
Detail-Oriented - Manages production timelines and multiple concurrent design requests with accuracy
Requirements
Bachelor's degree in Graphic Design, Visual Communications, or a related field
7+ years of professional graphic design experience
Strong proficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign, etc.)
Strong proficiency in Canva, including building templates for use by non-designers
Highly organized, with experience maintaining shared design systems, folders, and asset libraries
Portfolio demonstrating relevant design work required with application
Experience in the boutique fitness industry or within a franchise business model
Experience with Asana or similar project management tools
Familiarity with motion graphics or basic video editing (e.g., After Effects)
Experience designing retail or apparel merchandise
Required
Preferred
Travel & On-Site Requirements
This is a remote role, with occasional travel (a few times per year) to JETSET HQ in Miami, FL, or to franchise studio locations for team offsites, training, and select content shoots.