Digital Marketing Manager

About the job

Job Title: Marketing Manager

Location: Amman

Employment Type: Full-time

About Jo Academy

Jo Academy is a pioneering EdTech Company founded in 2014, offering a comprehensive digital learning platform across Jordan and the region. We serve diverse age groups through an integrated, interactive learning experience designed for national and international school students, as well as university learners.

Powered by AI and cutting-edge technologies, Jo Academy enables personalized and adaptive learning journeys that respond to different needs and learning styles. Today, we support over two million learners through thousands of interactive lessons and educational resources.

Jo Academy is a member of ULA Group, alongside ULA KSA, and contributes to a broader vision of integrating emerging technologies, such as AI-powered adaptive learning, AR/VR, and virtual schools, into the education ecosystem in the region and beyond.

Our Purpose

Jo Academy is driven by a clear purpose: to make education accessible, seamless, and engaging. Our mission focuses on increasing knowledge, building skills, and personalizing digital learning experiences. Through tech-enabled education, we are committed to empowering Arab learners, expanding their opportunities, and advancing digital education to better serve our community.

Our Values

At Jo Academy, we foster a culture of innovation, creativity, and impact. As a leader in the EdTech field, we are committed to delivering meaningful products and services that truly make a difference.

Job Summary

The Digital Marketing Manager is responsible for leading the development,

implementation, and optimization of digital marketing strategies across all

channels. This role oversees digital campaigns, manages a team of

specialists, and drives content strategy, SEO/SEM, paid advertising, and

social media initiatives. The manager leverages data and performance

analytics to enhance brand visibility, generate leads, and achieve the

organization’s marketing objectives.

Job Duties & Responsibilities

1. Develop and implement a comprehensive digital marketing strategy aligned with overall company goals.

2. Lead, manage, and mentor the digital marketing team, including specialists, designers, and content creators.

3. Oversee the execution of all digital channels including social media, SEO, SEM, email marketing, and paid media.

4. Monitor, analyze, and report on the performance of digital campaigns using key performance indicators (KPIs); recommend and apply optimizations.

5. Ensure brand consistency across all digital touchpoints by coordinating closely with relevant departments.

6. Manage digital marketing budgets, ensuring effective allocation of resources to maximize ROI.

7. Stay updated on the latest digital marketing trends, tools, and technologies to keep strategies competitive.

8. Coordinate with external agencies, vendors, and partners to support campaign execution and digital initiatives as needed.

9. Evaluate and implement new marketing technologies or platforms to enhance digital effectiveness.

10. Create executive-level performance reports and insights for senior leadership.

11. Prepare executive-level summaries highlighting key insights, trends, and recommendations for strategic

decisions.

12. Provide customized reports for other departments (e.g., sales, products, customer success) to align marketing impact with business outcomes.

13. Recommend opportunities for automation or workflow enhancements to streamline operations and reduce manual tasks.

14. Develop and maintain a content calendar in collaboration with content creators and brand teams.

15. Ensure compliance with institutional policies, academic standards, and regulatory guidelines.

16. Provide regular 1:1 coaching to team members to support their professional development, address individual challenges, and align their work with team objectives. Foster a culture of continuous

improvement through constructive feedback, personalized guidance, and a clear goal setting.

17. Identify skills gabs, training needs and coordinate professional development opportunities tailored to each team

member’s role to enhance their capabilities and support career growth.

18. Proactively identify, address, and resolve challenges related to performance, KPIs, collaboration, or workload distribution to enhance overall team effectiveness.

19. Stay updated with trends, innovations, and best practices in relevant subject areas to guide team members accordingly.

20. Perform any additional relevant tasks assigned by the direct supervisor

Minimum Education

· Bachelor’s degree in Business, Marketing, any relevant field

· Masters’ business Administration (MBA) or Marketing is preferred but

not mandatory.

Minimum Experience

at least 8 years of work experince