Brand Manager

Commercial Leadership:

• Formulate, understand and execute on basic finance principals eg, P&L management, return on investment calculations, pricing as it pertains to margin and markups as well as price negotiations.
• Full P&L ownership for assigned brands, ensuring delivery of revenue, margin, and profitability targets.
• Drive margin management through pricing strategies, cost optimization, and portfolio mix decisions.
• Monitor and analyse financial performance, identifying opportunities to improve profitability and efficiency.
• Portfolio & Brand Strategy:
• Manage a brand/s with a portfolio of categories, balancing resources and priorities to maximize overall business growth.
• Develop and execute brand strategies including Positioning, Pricing, Innovation, and Activation Plans.
• Drive pricing, mix optimisation, and cost management to enhance profitability
• Lead portfolio mix management to ensure optimal balance between premium, mainstream, and entry-level offerings.

• Translate consumer insights and market analysis into actionable strategies.
• Anticipate emerging trends and competitive dynamics to maintain category leadership.

• Identify and deliver insight-driven innovation and renovation that grows volume, value, and profit. Manage and track innovation P&L
• Define product and packaging solutions, compelling consumer communication, and trade strategies that secure buy-in. With Key Account managers to align forecasts and plans
• Ensure successful launch from ideation to in market, presenting to Key Customers and tracking performance.

• Input into demand forecasting, media planning, customer promotion tracking, and marketing investment spend.
• Track brand health, market share, and profitability metrics to ensure delivery against KPIs.

• Lead creative agencies through Communication Strategy development and execution.
• Partner cross-functionally with Sourcing, Service, Supply Chain, and Sales to align brand and commercial objectives.

Requirements:

Bachelor’s degree in marketing, Business, or related discipline.

5+ years of Brand Management experience in consumer goods, with proven results in:

Managing multiple brand/s and categories simultaneously.

Direct P&L responsibility and margin optimization.

Driving profitable growth through portfolio mix management.

Strong analytical skills in financial and marketing data.

Proficiency with MS Office and IT systems.