Marketing Manager: Programmes

Requirements:

• Relevant degree in Marketing, Business, Communications, or a related field.

• Honours degree or postgraduate qualification is advantageous.

• Minimum of 10 years’ relevant marketing experience, including programme or product marketing, campaign management, lead generation, and performance marketing.

• Proven experience supporting sales teams, managing marketing agencies and suppliers, and aligning marketing initiatives with commercial objectives.

• Demonstrated experience in integrated marketing campaigns, paid media management, campaign optimisation, and performance reporting.

• Strong working knowledge of marketing CRM and automation platforms, digital campaign reporting, SEO, GEO, analytics dashboards, and Microsoft Office applications.

• Excellent written and verbal business English, with strong leadership, analytical, communication, and stakeholder management skills.

Responsibilities:

• Lead programme marketing activities that generate qualified leads, support channel priorities, and contribute to revenue growth.

• Develop and execute integrated programme marketing campaigns across relevant channels, including paid media, to achieve lead generation and enrolment objectives.

• Collaborate with channel sales teams through regular meetings to align marketing activities with sales pipelines, commercial priorities, and enrolment targets.

• Plan and manage conferences, exhibitions, webinars, information sessions, and other market engagement activities to increase visibility and generate leads.

• Monitor, analyse, and report on campaign performance, lead quality, enrolment results, and relevant market insights to improve marketing effectiveness.

• Identify and implement opportunities to use artificial intelligence, automation, and emerging technologies to enhance campaign performance and marketing processes.

• Oversee the development and delivery of programme marketing materials and collateral, ensuring accuracy, creativity, quality, and brand consistency.

• Manage allocated programme marketing, paid media, and event budgets to ensure cost-effectiveness and adherence to approved financial parameters.

• Evaluate campaign performance, lead quality, and return on marketing investment to inform strategic decisions and optimise marketing expenditure.

• Manage external marketing agencies, creative partners, and suppliers to ensure quality deliverables, cost efficiency, and compliance with agreed timelines and project requirements.

• Ensure marketing activities support a professional client and participant experience throughout the programme marketing process.

• Lead, supervise, and develop the Marketing Coordinator through effective delegation, clear expectations, regular feedback, and ongoing guidance.

• Collaborate with internal stakeholders, including marketing teams, sales teams, senior management, and other business units, to support integrated marketing objectives.

• Ensure the responsible handling of marketing and lead data in accordance with applicable data protection requirements, while maintaining accuracy, integrity, and appropriate human oversight when using emerging technologies.