Social Media Manager

To develop strategies to increase followers, creating and overseeing social campaigns, producing content, reviewing analytics, and communicating with key stakeholders in a company.

Qualifications

• National Diploma in Marketing.
• Or other relevant qualification

Competencies and tools

• Performance Analysis.
• Google Analytics.
• Google Adwords.
• Client Service.
• Email Marketing.
• Planning.
• Meta Business Suite.

Key Responsibilities:

• Leading the development and execution of the social media strategy through planning, conceptualisation, and reporting of the social media content.
• Responsible for the planning and execution of the social media content calendar and content creation for Always on social media.
• Responsible for the effective use of social media to build the company.
• Ensure social media content is executed according to the promo grid as well as the content calendar.
• Ensure social media content is in line with the overall business strategy.
• Brief Marketing Manager on advanced analytics needed to gain a deeper understanding of the social media customer and our general target market.
• Use engagement posts to gain additional insight into the customer according to business objectives.
• Ensure the business is kept up to date with new trends, measurement, best practices, benchmarking, and tools, and that these are included in the business plans.
• Continuously improve the Social Media Function by capturing and analysing appropriate social data/metrics, and then acting on the information.
• Managing execution of Social Media and Native campaigns including briefing of the internal team, sign-offs and timely delivery.
• Liaising with clients & suppliers regarding timing plans & approvals, Planning, and structuring campaigns with the internal team.
• Setting up campaign schedules, Formatting, Query handling, Creating cost estimates and billing instructions.
• Managing execution of CRM campaigns including briefing of the internal team, signoffs, and timely delivery.
• Liaising with clients & suppliers regarding timing plans & approvals, Planning, and structuring campaigns with the internal team.
• Setting up campaign schedules, Formatting, cleaning, and sorting data, Query handling, creating cost estimates and billing instructions.
• Assess social media marketing strategies to determine the rate of return. Identify and tap into new channels to optimize ROI and fuel revenue growth.
• Managing the execution of social media campaigns, ensuring the Go live and deliver on the pre-determined OKRs for various departments.
• Optimising campaigns to produce the best results based on decisions derived from weekly reporting.
• Trafficking ad material from clients and creative agencies.
• Reporting on the performance of the campaign, during and post campaign and drawing up insights and a post-campaign analysis.
• Managing execution and performance of digital campaigns including, optimising during the campaign, and reporting post campaign.
• Liaising with clients & suppliers regarding timing plans & approvals and trafficking ad material.
• Managing the execution and performance of digital campaigns including, optimising during the campaign, and reporting post campaign.
• Liaising with clients & suppliers regarding timing plans & approvals, Media planning, and buying and trafficking of ad material.
• Optimising campaigns to produce the best results based on decisions derived from weekly reporting.
• Reporting on the performance of the campaign, during and post campaign and drawing up insights and a post-campaign analysis.
• SMS Marketing.
• Social Media Marketing.
• Social Media Strategies.
• Campaign Evaluation.
• Competitive Analysis.
• Digital Marketing.
• Twitter PPC.
• Microsoft CRM.
• Microsoft Office Suite.
• IBM Watson Campaign Automation.
• SMS Portal-Bulk SMS Service.