Google Ads Lead
This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Google Ads Lead based in India.
This is a senior growth marketing role responsible for owning and scaling Google Ads as a major acquisition channel across a portfolio of ecommerce brands.
You will shape channel strategy, manage significant budgets, and make investment decisions tied directly to revenue, efficiency, and profitability.
The role spans Search, Shopping, Performance Max, YouTube, Display, Demand Gen, and emerging advertising capabilities.
You will combine strategic leadership with hands-on account management, experimentation, optimization, and troubleshooting.
Working closely with Creative, Analytics, Ecommerce, Product, and leadership teams, you will turn performance data into actionable growth opportunities.
You will also mentor other paid media practitioners and develop playbooks, frameworks, and systems that enable scalable execution across multiple brands.
Success will be measured by profitable growth, experimentation velocity, and the ability to continuously improve Google Ads performance against business goals.
Accountabilities
Own the overall Google Ads strategy, budgets, performance, experimentation roadmap, and channel growth across multiple ecommerce brands.
Translate revenue, customer acquisition cost, ROAS, CPA, and profitability targets into clear channel strategies and investment plans.
Manage and optimize campaigns across Search, Shopping, Performance Max, YouTube, Display, and Demand Gen.
Make informed budget allocation and bidding decisions based on commercial objectives, performance data, and growth opportunities.
Conduct detailed account audits to identify tactical issues, performance risks, optimization opportunities, and areas for scalable growth.
Develop and execute structured experiments across creative, ad copy, bidding, audiences, product feeds, landing pages, targeting, and campaign structures.
Optimize Google Merchant Center accounts and product feeds, including large and complex product catalogs.
Improve measurement and attribution across Google Ads and related analytics infrastructure.
Monitor account performance proactively, identifying emerging risks and opportunities before they require escalation.
Partner with Creative, Analytics, Ecommerce, Product, and senior stakeholders to improve acquisition performance and customer quality.
Translate complex performance data into clear, commercially relevant recommendations for senior stakeholders and business leaders.
Mentor and provide strategic direction to other Google Ads and paid media practitioners.
Build scalable playbooks, frameworks, training resources, and operating systems that improve Google Ads execution across brands.
Stay current with Google's evolving products, automation, AI capabilities, and emerging advertising technologies.
7+ years of professional experience in Google Ads and paid search, with substantial experience leading Google performance for ecommerce or DTC businesses.
Proven experience managing and scaling significant Google Ads budgets across multiple brands, markets, or business units.
Deep expertise across Search, Shopping, Performance Max, YouTube, Display, and Demand Gen.
Strong understanding of bidding strategies including Target ROAS, Target CPA, Max Conversions, Max Conversion Value, and value-based bidding.
Demonstrated ability to develop channel strategies against revenue, CAC, ROAS, CPA, and profitability objectives.
Strong knowledge of keyword strategy, search intent, campaign architecture, ad copy, audience strategy, budget allocation, and performance optimization.
Deep expertise in Google Merchant Center and product-feed optimization.
Strong experience designing and managing structured experiments across creative, copy, bidding, targeting, feeds, landing pages, and campaign structures.
Strong understanding of ecommerce performance metrics, including ROAS, CAC, CPA, MER, conversion rate, revenue, contribution margin, and profitability.
Strong knowledge of measurement and attribution, including GA4, Google Tag Manager, Enhanced Conversions, offline conversion tracking, and server-side tracking.
Ability to analyze complex Google Ads accounts and distinguish tactical optimization issues from broader strategic growth opportunities.
Experience managing, mentoring, or providing strategic guidance to other paid media professionals.
Excellent analytical, communication, stakeholder management, and commercial decision-making skills.
Ability to collaborate effectively with Creative, Analytics, Ecommerce, Product, and leadership teams.
Comfortable working in a fast-paced environment with multiple brands, evolving priorities, and a high degree of ownership.
Experience scaling DTC or ecommerce brands across international markets is a plus.
Experience managing Google Ads budgets of $500K+ per month is advantageous.
Experience using YouTube and Display within full-funnel acquisition strategies is preferred.
Familiarity with advanced Merchant Center/feed management and large product catalogs is beneficial.
Knowledge of first-party data, offline conversions, incrementality, or advanced attribution is a plus.
Familiarity with Looker Studio, Google Ads Scripts, automation, AI-driven optimization, or advanced reporting systems is advantageous.
Experience creating Google Ads playbooks, training programs, or operating systems for multiple teams is preferred.
Google Ads certifications are a plus.
Experience working with founder-led startups or high-growth ecommerce businesses is beneficial.
Remote working opportunity from India.
Competitive compensation.
High level of ownership and autonomy from the beginning.
Opportunity to work on meaningful growth initiatives with visible business impact.
Collaboration with experienced founders, operators, and specialist teams.
Access to the tools and resources needed to perform effectively.
Opportunities for professional growth as the organization and its portfolio of brands expand.
A collaborative environment that values curiosity, initiative, experimentation, and continuous improvement.
Opportunity to influence Google Ads strategy and execution across multiple ecommerce brands.
Inclusive workplace focused on skills, potential, diverse perspectives, and meaningful contribution.
Exposure to evolving Google advertising products, automation, AI-driven optimization, and advanced performance marketing practices.