Paid Media Specialist

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Paid Media Specialist based in Australia.

This role offers the opportunity to drive measurable enrolment outcomes through high-impact digital marketing campaigns across the Australian education market. You will manage and optimise paid media across search, social and emerging digital channels, combining data, technology and strategic thinking to maximise return on investment. Working within a high-performing digital marketing environment, you will use automation and AI-powered technologies to improve campaign performance and uncover new opportunities. You will collaborate closely with creative, content and web teams to strengthen campaigns and landing-page experiences. The role provides autonomy to test new approaches, explore emerging technologies and influence campaign strategy. Your work will directly contribute to connecting learners with valuable educational opportunities in a purpose-driven environment.

Accountabilities

• Develop, manage and optimise paid search, paid social and retargeting campaigns across platforms such as Google Ads, Meta and LinkedIn.
• Leverage AI-powered campaign formats, automation and emerging advertising technologies to improve campaign effectiveness and drive innovation.
• Monitor, analyse and report on campaign performance across the full funnel, from initial click-through to enrolment.
• Translate performance data and insights into actionable optimisation strategies that improve campaign results and return on investment.
• Forecast lead volumes, media spend and expected performance to support campaign planning and effective budget management.
• Collaborate with creative, content and web teams to develop effective campaign assets and improve landing-page experiences.
• Support conversion rate optimisation (CRO) initiatives, including testing strategies designed to enhance user experience and improve enrolment outcomes.
• Track industry trends, advertising platform developments and changing consumer behaviours to identify opportunities for growth.
• Work with internal stakeholders and external partners to deliver high-impact campaigns and strategic digital marketing projects.

Requirements

• Experience in digital marketing, paid media or a closely related discipline, with a strong understanding of performance-driven campaign management.
• Hands-on knowledge of paid search, paid social and retargeting platforms, particularly Google Ads, Meta and LinkedIn.
• Strong analytical and numerical skills, with the ability to interpret campaign data and turn insights into clear, actionable recommendations.
• Commercial mindset with a focus on performance, measurable outcomes and maximising return on investment.
• Interest in artificial intelligence (AI), automation and emerging marketing technologies, with curiosity about applying new tools to improve campaign performance.
• Ability to forecast media spend, lead volumes and campaign outcomes and use these insights to support planning and optimisation.
• Understanding of conversion rate optimisation (CRO), testing strategies and landing-page performance.
• Strong problem-solving skills and the ability to identify opportunities for optimisation and continuous improvement.
• Excellent communication and collaboration skills, with the ability to work effectively with creative, content, web and broader marketing teams.
• Proactive, adaptable and comfortable taking ownership in a fast-paced, high-growth environment.
• Ability to translate complex analytical findings into practical recommendations for stakeholders.
• Passion for digital marketing and an interest in using technology and data to create meaningful outcomes.
• Candidates must reside in Australia and have full working rights.
• Preferred applicants may be required to complete a police check and other pre-employment checks.

Benefits

• Professional development support, including access to certifications and training programmes.
• Flexible working options, including remote, hybrid or office-based arrangements.
• Employee Assistance Program and wellbeing initiatives.
• Access to LinkedIn Learning and career development programs.
• IT equipment provided to support your success.
• Opportunity to work in a collaborative, innovative and people-focused environment.
• Exposure to high-impact digital marketing campaigns within the education sector.
• Opportunities to explore AI, automation and emerging advertising technologies.