Principal Product Designer, eCommerce
This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Principal Product Designer, eCommerce based in the United States.
This is a high-impact product design role focused on creating exceptional, high-converting digital commerce experiences.
You will own the end-to-end shopping journey across discovery, product evaluation, cart, checkout, and post-purchase experiences.
Working as a senior individual contributor, you will shape ecommerce design direction while balancing customer needs, business goals, analytics, and technical realities.
You will collaborate closely with product, engineering, analytics, ecommerce, and brand teams to turn insights into experiences that perform.
The role combines strategic thinking, hands-on design craft, experimentation, research, and design-system leadership.
You will have meaningful ownership over what gets built and help establish a higher standard for ecommerce design across the organization.
This is a remote opportunity suited to an experienced designer who thrives in an innovative, fast-moving, highly collaborative environment.
Accountabilities
Own the end-to-end design of global ecommerce experiences, including product detail pages, category and collection pages, search and discovery, cart, checkout, and post-purchase journeys.
Establish UX patterns, interaction standards, and design-quality expectations that guide product managers and engineers.
Use analytics, behavioral data, session recordings, research, and merchandising insights to identify customer friction and define actionable design opportunities.
Partner with product and analytics teams to develop and prioritize experimentation roadmaps, design test variants, establish success criteria, and evaluate outcomes objectively.
Extend and maintain the commerce design system by creating reusable components, documenting usage standards, and reducing unnecessary one-off patterns.
Collaborate directly with front-end engineers on specifications, handoff, implementation, and design quality assurance, maintaining accountability for the final shipped experience.
Design within the capabilities and constraints of Shopify and make thoughtful trade-offs between ideal solutions, technical feasibility, business value, and delivery timing.
Bring design expertise into product scoping and roadmap discussions early, helping teams balance sequencing, feasibility, customer impact, and business priorities.
Conduct focused user research and usability testing to validate concepts and guide design decisions.
Strengthen the broader design practice through thoughtful critique, mentorship, collaboration, and hands-on example.
7+ years of product or UX design experience, with substantial and demonstrable ecommerce experience, ideally within direct-to-consumer, consumer hardware, or subscription commerce environments.
Proven track record of leading significant design initiatives as a senior individual contributor, including setting direction, aligning cross-functional stakeholders, and raising design quality.
A strong portfolio demonstrating ecommerce expertise across product pages, discovery and comparison experiences, cart, checkout, and related customer journeys, with clear evidence of reasoning, constraints, and measurable outcomes.
Expert-level proficiency in Figma, including component libraries, variables, and scalable design systems.
Experience with AI-assisted design tools and the judgment to distinguish meaningful productivity gains from low-quality or superficial outputs.
Comfortable using analytics and behavioral platforms such as GA4, FullStory, or comparable tools to investigate user behavior, develop hypotheses, and support design recommendations with data.
Strong familiarity with Shopify or comparable ecommerce platforms, including their UX constraints, themes, applications, integrations, and checkout limitations.
Excellent written and verbal communication skills, with the ability to present recommendations, explain trade-offs, communicate risks, and influence executive-level stakeholders.
Experience working collaboratively with product managers, engineers, analytics teams, ecommerce specialists, and brand stakeholders.
Exposure to conversational commerce, AI-assisted shopping, product finders, guided-selling experiences, or related emerging ecommerce technologies is preferred.
Experience designing connected web and mobile experiences rather than treating each platform as an isolated product.
Strong problem-solving, strategic-thinking, and decision-making abilities, with a practical approach to balancing customer needs, business objectives, and technical constraints.
Competitive annual compensation of approximately $135,000-$150,000, with actual compensation determined by relevant factors.
Fully remote work opportunity within the United States.
Opportunity to work on high-visibility ecommerce experiences for an innovative wellness technology business.
Significant ownership over product design direction, experimentation, and the overall digital shopping experience.
Collaborative environment with close partnerships across product, engineering, analytics, ecommerce, and brand functions.
Opportunity to influence and elevate design systems, processes, and design quality across the organization.
Exposure to emerging technologies, including AI-assisted design and AI-enabled shopping experiences.
Opportunities to contribute to innovative, customer-focused digital experiences across web and connected product ecosystems.