Marketing specialist

About the Company:

ZeroDark is a premier digital marketing agency specializing in helping Managed Service Providers (MSPs) and IT companies grow their businesses through data-driven marketing strategies. We offer a comprehensive suite of services, including SEO, local SEO, PPC management, website design, content marketing, lead generation, and online reputation management.

Our primary focus is working with US-based MSPs to increase online visibility, generate qualified leads, and achieve sustainable business growth. At ZeroDark, we understand the unique challenges of the managed IT industry and design customized marketing solutions that deliver measurable results. We value transparency, innovation, and long-term partnerships, and our team is committed to providing personalized service and clear communication to help our clients stand out in a competitive market.

Salary Range:

4,000 - 5,000 gross

Job Type:

Remote

Employment Type:

Full-time (Contract and freelance arrangements may also be considered based on experience)

Job Description:

We are seeking a results-driven Mid-Level to Senior Digital Marketing Specialist with experience in B2B marketing, preferably within the Managed Service Provider (MSP) or IT industry.

In this role, you will work on marketing campaigns for ZeroDark clients, focusing on increasing organic traffic, generating qualified leads, improving search rankings, and optimizing digital marketing campaigns for IT companies across the United States.

Key Tasks & Responsibilities:

• Develop and execute comprehensive SEO strategies to improve search engine rankings.
• Create high-quality, keyword-focused content for blogs, landing pages, and website copy.
• Manage Google Ads (PPC) and paid social campaigns.
• Optimize websites for user experience (UX), speed, and conversions.
• Build local SEO and citation strategies to increase online visibility.
• Monitor campaign performance using Google Analytics, Search Console, and other marketing tools.
• Conduct in-depth keyword research and competitor analysis.
• Generate and nurture qualified leads through digital marketing campaigns.
• Collaborate with designers and developers to improve website performance and branding.

Project Stack:

• SEO: On-page SEO, Technical SEO, Local SEO, Link Building
• Content Marketing: Blog writing, Landing Pages, Website Copy
• PPC: Google Ads, Microsoft Ads
• Analytics: Google Analytics 4 (GA4), Google Search Console
• CMS: WordPress
• Tools: SEMrush, Ahrefs, Google Tag Manager, Google Business Profile
• Design & Collaboration: Canva, Adobe Creative Cloud, Figma, Trello, Slack

Position Requirements:

• 3+ years of experience in digital marketing, preferably in the MSP or IT industry.
• Strong knowledge of SEO, including on-page, technical, local SEO, and link building.
• Experience managing Google Ads (PPC), Microsoft Ads, and paid social media campaigns.
• Proficiency in performing keyword research, competitor analysis, and SEO audits using tools like Ahrefs, SEMrush, or similar platforms.
• Excellent content writing and editing skills with experience creating SEO-optimized blogs, landing pages, and website copy.
• Proficiency with WordPress and a basic understanding of HTML/CSS.
• Experience using Google Analytics 4 (GA4), Google Search Console, and Google Tag Manager.
• Knowledge of Google Business Profile optimization and local citation building.
• Strong understanding of lead generation, conversion rate optimization (CRO), and email marketing.
• Familiarity with CRM platforms such as HubSpot or GoHighLevel is a plus.
• Experience with graphic design tools like Canva or Adobe Creative Suite is preferred.
• Excellent analytical, communication, and project management skills with the ability to manage multiple projects, meet deadlines, and work independently.

Preferred Qualifications:

• Experience marketing Managed IT Services, cybersecurity, cloud services, or B2B technology solutions.
• Proven track record of increasing organic traffic, improving search rankings, and generating qualified leads.
• Google Ads, Google Analytics, or SEO-related certifications.

Working Conditions:

• Schedule: Monday to Friday, 40 hours per week, with flexible working hours to accommodate project deadlines and client meetings.
• Location: Remote, with the ability to collaborate effectively across different time zones. Hybrid or on-site opportunities may be available for local candidates.
• Probationary Period: 3 months, with a performance review before permanent engagement.
• Benefits & Perks:
  • Competitive salary based on skills and experience.
  • Performance-based bonuses and annual incentives.
  • Paid holidays and a flexible leave policy.
  • Opportunities for professional development (access to industry courses, certifications, webinars, and conferences).
  • Collaborative and growth-focused work environment.
  • Career advancement opportunities based on performance and results.
• Insurance & Relocation: Health insurance and other employment benefits are provided where applicable and in accordance with local employment regulations. Relocation is not required for this position; however, relocation assistance may be considered for exceptional candidates if future business needs require it.