Brand Manager

Key Responsibilities

Brand Strategy & Positioning

• Develop and execute brand strategies aligned with overall business objectives.
• Ensure consistent brand identity and messaging across all customer touchpoints.
• Drive brand positioning initiatives to enhance market presence and customer preference.
• Monitor market trends, customer insights, and competitor activities to identify growth opportunities.

Marketing Campaigns & Communication

• Lead end-to-end execution of ATL, BTL, digital, and integrated marketing campaigns.
• Plan and manage product launch campaigns, retail promotions, and brand activation initiatives.
• Collaborate with creative and media agencies for campaign development and execution.
• Ensure brand communication aligns with company values and business goals.

Digital & Consumer Engagement

• Work closely with digital marketing teams to drive online visibility and engagement.
• Support social media campaigns, influencer collaborations, and content marketing initiatives.
• Develop customer engagement programs to improve brand recall and loyalty.

Budgeting & Performance Tracking

• Manage brand marketing budgets and ensure effective utilization of resources.
• Track campaign effectiveness, brand health metrics, and ROI analysis.
• Present marketing performance reports and recommendations to leadership teams.

Cross-functional Collaboration

• Coordinate with sales, product, retail marketing, PR, and dealer network teams.
• Ensure alignment between brand strategy and retail/customer experience initiatives.

Desired Candidate Profile

Education

• MBA/PGDM in Marketing, Brand Management, or related field preferred.
• Bachelor’s degree in Marketing, Business Administration, or equivalent.

Experience

• 5-8 years of experience in brand management, marketing, or integrated communications.
• Prior experience in automotive, EV, mobility, FMCG, or consumer brands preferred.
• Experience handling large-scale campaigns and agency management is an advantage.

Skills Required

• Strong understanding of branding and consumer marketing.
• Expertise in campaign planning and integrated marketing communication.
• Excellent stakeholder management and communication skills.
• Analytical mindset with strong project management abilities.
• Creative thinking and market awareness.

Key Competencies

• Brand Building
• Strategic Thinking
• Campaign Management
• Consumer Insight Orientation
• Creative Problem Solving
• Leadership & Collaboration