Executive, Special Projects

Reporting to the Regional Manager, Marketing Strategy and Communication, your duties and responsibilities for the Group of Companies are as follows:

• Support the planning, coordination, and execution of special projects and initiatives that span Public Relations, Marketing, Strategic Communications, Sponsorships, Brand Partnerships, and Business Development

• Assist in developing and executing integrated marketing and promotional strategies across various channels, including digital advertising, out-of-home (OOH) advertising, shopping mall partnerships, social media, and other relevant platforms

• Support PR and media relations activities, including drafting and distributing press releases, pitching interview and media coverage opportunities, coordinating media enquiries, and following up with media contacts

• Identify and coordinate potential collaboration opportunities with Key Opinion Leaders (KOLs), influencers, and content creators, including outreach, engagement, content seeding, and tracking of deliverables

• Conduct market research and monitor industry trends, competitor activities, and consumer insights, producing biweekly trend and industry reports to support marketing strategies and business decisions

• Monitor, analyse, and report on the performance and effectiveness of marketing and PR initiatives using relevant data and metrics, and propose improvements to optimise future campaigns.

• Assist in the planning and execution of digital and social media marketing activities, including content creation, campaign coordination, social media management, and performance tracking where required

• Support the coordination and execution of brand partnerships, intellectual property (IP) licensing, sponsorships, and commercial collaborations, ensuring that agreed deliverables and commitments are fulfilled

• Assist in preparing marketing proposals, sponsorship decks, campaign presentations, reports, and other relevant materials for internal stakeholders, external clients, and business partners

• Liaise and coordinate with internal teams and external stakeholders, including clients, media, KOLs, sponsors, business partners, vendors, and agencies, to ensure smooth project execution and timely delivery of requirements

• Assist in managing project timelines, budgets, documentation, and deliverables, ensuring that assigned projects are executed efficiently and in accordance with agreed objectives

• Support the planning and on-ground execution of events, promotional activations, media engagements, and other company initiatives as required

• Undertake ad hoc assignments and cross-functional projects as directed by the reporting managers.

Your duties shall comprise the duties of your appointment, and without further remuneration, other duties deemed appropriate by the Company =

Requirements

• Possess a Diploma/Degree, preferably in Marketing, Mass Communication, Public Relations, Business Administration, Event Management, or a related field

• Fresh graduates are welcome to apply. Prior internship or working experience in Marketing, PR, Communications, Advertising, Business Development, or an agency environment would be an advantage

• Strong interest in the events, music, entertainment, and media industries, with good awareness of current market trends, digital platforms, and consumer behaviour

• Good written and verbal communication skills in English, with the ability to draft professional communications, marketing content, press releases, and reports. Proficiency in a second language would be an advantage

• Strong research and analytical skills, with the ability to gather information, identify relevant trends, interpret data, and present findings clearly

• Good interpersonal and stakeholder management skills, with the confidence to communicate professionally with clients, media, KOLs, business partners, and vendors

• Meticulous, organised, and detail-oriented, with good time management skills and the ability to manage multiple assignments and deadlines simultaneously

• Possess a positive, proactive, and can-do attitude, with a willingness to learn, take initiative, and adapt to different tasks and responsibilities

• Creative and resourceful, with an interest in developing fresh ideas and exploring different approaches to marketing, promotions, and brand collaborations

• Able to work independently on assigned tasks while being a collaborative team player in a fast-paced and dynamic environment

• Proficient in Microsoft Office applications (Word, Excel, PowerPoint). Familiarity with digital marketing platforms, social media analytics, and reporting tools would be an advantage

• Skills or experience with design and creative tools such as Adobe Photoshop, Illustrator, Premiere Pro, Figma, or Canva would be a plus

• Able to commit to working during event periods, which may include long and irregular hours, weekends, and public holidays