Business Research Associate

About Ken Research

Ken Research is a market intelligence, strategy consulting, and survey-led insights firm that supports businesses, investors, CXOs, founders, consultants, and strategy teams with research-backed decision-making.

The firm works across industries, countries, and business segments to deliver market insights, business intelligence, research reports, consulting support, survey-led insights, benchmarking studies, and professional knowledge assets.

Role Overview

Ken Research is hiring Business Research Associates with 0-1 year of experience for the Business Research / Marketing Team.

This is a unique role with a primary focus on professional content creation, supported by business research and market intelligence.

Role Structure

• 70% Professional Content Creation
• 30% Business Research and Research Support

The selected candidate will be responsible for creating research-backed business content, including:

• Articles
• POVs
• Success Case Studies
• White Papers
• Annual Reports
• Benchmarking Reports
• Executive Summaries
• Market Insights
• Industry Explainers
• Website Content
• Thought-Leadership Assets

The candidate will also support secondary research, research mandates, data validation, company profiling, competitor benchmarking, market analysis, and insight development.

This role is suitable for candidates interested in:

• B2B Content Writing
• Business Research
• Market Intelligence
• Industry Analysis
• Consulting Content
• Strategy-led Business Communication

Role Objective

The objective of this role is to convert business research, market information, industry developments, and client outcomes into clear, structured, factual, and insight-led professional content.

The Business Research Associate will contribute to two key areas:

Professional Content Creation for B2B Audiences

Business Research and Research Mandate Support

The role requires strong writing ability, research discipline, attention to detail, and the ability to communicate complex business information in a clear and professional format.

Key Responsibilities

1. Professional Business Content Creation

Develop research-backed content across multiple formats including:

• Articles
• Blogs
• POVs
• Success Case Studies
• Client Success Stories
• White Papers
• Annual Reports
• Benchmarking Reports
• Industry Reports
• Market Insight Reports
• Executive Summaries
• Website Content
• LinkedIn Articles
• Thought-Leadership Pieces
• Consulting-led Business Narratives

Ensure all content is clear, structured, factual, professionally written, and aligned with Ken Research quality standards.

2. Article and Content Drafting

Manage content development from topic understanding to final draft preparation, including:

• Topic Research
• Source Collection
• Outline Creation
• Content Drafting
• Proofreading
• Fact-checking
• Title Suggestions
• Content Structuring
• Final Refinement

3. Success Case Studies and Client Stories

Support the creation of:

• Success Case Studies
• Client Success Stories
• Outcome-led Business Narratives

Convert project outcomes and client engagements into professional and credible business stories.

4. White Papers and Thought Leadership Assets

Assist in developing:

• White Papers
• Industry Reports
• Market Insight Reports
• Thought-Leadership Content

5. Annual Reports and Benchmarking Reports

Support content development for:

• Annual Reports
• Benchmarking Reports
• Market Comparison Reports
• Industry Performance Reports
• Strategic Business Documents

6. Secondary Business Research

Conduct secondary research across:

• Industries
• Companies
• Countries
• Markets
• Business Models
• Consumer Behaviour
• Competitors
• Macroeconomic Trends

Utilize sources such as:

• Company Websites
• Annual Reports
• Investor Presentations
• Government Publications
• Industry Bodies
• News Sources
• Public Databases

7. Research Mandate Support

Support project teams with:

• Desk Research
• Source Validation
• Company Profiling
• Market Mapping
• Competitor Analysis
• Data Collection
• Research Notes
• Executive Summaries
• Insight-led Content Blocks

8. Market and Industry Analysis

Study:

• Market Trends
• Growth Drivers
• Opportunities
• Challenges
• Customer Behaviour
• Competitive Landscapes
• Regulatory Developments
• Industry Movements

9. Company and Competitor Profiling

Prepare:

• Company Profiles
• Competitor Profiles
• Sector Notes
• Business Model Summaries
• Industry Snapshots

10. Data Validation and Quality Control

• Validate facts and figures
• Verify source credibility
• Ensure factual accuracy
• Maintain content quality standards
• Ensure plagiarism-free outputs

11. Responsible Use of AI Tools

Use AI tools for:

• Research Assistance
• Topic Structuring
• Source Discovery
• Content Outlining
• Summarization
• Draft Improvement

All AI-assisted outputs must be validated and refined before submission.

12. Cross-Functional Collaboration

Work closely with:

• Business Research Team
• Marketing Team
• Content Team
• Digital Marketing Team
• Consulting Team
• Survey Team
• Leadership Team

Required Skills

• Strong professional writing skills in English
• Ability to create structured business content
• Good secondary research skills
• Interest in business, markets, industries, and strategy
• Ability to read, understand, and summarize business information
• Basic analytical and logical thinking
• Attention to detail and accuracy
• Fact-checking and source validation ability
• Understanding of companies, markets, and business models
• Ability to work within timelines
• Comfort with Google Search, MS Office, Google Sheets, and AI tools
• Willingness to learn and take ownership

Preferred Skills

• Internship or project experience in content writing, business research, market research, consulting support, business analysis, or digital content
• Understanding of SEO-led content and B2B content writing
• Exposure to market trends, competitive analysis, and report writing
• Familiarity with ChatGPT, Perplexity, Google Scholar, Excel, Google Sheets, PowerPoint, and research databases

Qualification

Bachelor’s or Master’s degree in:

• Business
• Economics
• Commerce
• Management
• Marketing
• English
• Journalism
• Related Fields

Freshers and candidates with up to 1 year of relevant experience may apply.

Ideal Candidate Profile

The ideal candidate should be a strong writer with curiosity for business research and market intelligence.

The candidate should be comfortable researching new industries, understanding market developments, interpreting business information, and converting findings into professional content.

This role is ideal for individuals looking to build a career in:

• Professional B2B Content Creation
• Market Intelligence
• Business Research
• Consulting Content
• Strategy-led Writing

Success Metrics

• Quality of professional content drafts
• Clarity, structure, and accuracy of writing
• Quality of research-backed content assets
• Quality of success case studies and white papers
• Accuracy of facts and source validation
• Ability to convert research into insight-led content
• Timely completion of tasks
• Ability to identify credible sources
• Support provided to research mandates
• Growth in market and business understanding
• Ownership of assigned responsibilities

Hiring Process

• Initial Discussion
• Writing & Research Assessment
• Final Discussion
• Selection & Onboarding

Final Note

This role offers exposure to professional content creation, business research, market studies, industry insights, company analysis, success case studies, white papers, annual reports, benchmarking reports, and research-backed business writing.

At Ken Research, the Business Research Associate helps convert information into intelligence and intelligence into professional business content.