Digital Marketing Manager

About Ken Research

Ken Research is a market intelligence, strategy consulting, and survey-led insights firm that supports businesses, investors, CXOs, founders, consultants, and strategy teams with research-backed decision-making.

The firm works across industries, countries, and business segments to deliver market insights, business intelligence, research reports, consulting support, survey-led insights, benchmarking studies, and professional knowledge assets.

Role Overview

Ken Research is hiring a Digital Marketing Manager to lead organic B2B growth, AI-first search visibility, content-led demand generation, website conversion, PR-led visibility, targeted B2B outreach, and 360-degree lead generation.

This is a strategic and hands-on leadership role for a candidate who understands how B2B discovery is evolving across:

• Google Search
• Google AI Overviews
• ChatGPT-style discovery
• Perplexity-style search
• Gemini and Copilot ecosystems
• LinkedIn
• Authority platforms
• Industry communities
• Direct buyer outreach channels

The selected candidate will be responsible for building and managing a future-ready digital growth engine covering:

• SEO
• AEO
• GEO
• LLMO
• Technical SEO
• AI-readable content
• Content strategy
• Website conversion
• Lead generation
• PR
• Direct outreach
• Analytics
• Marketing automation
• Team leadership

The role will also involve leading a team of 4-5 Digital Marketing Executives and aligning all efforts toward one objective:

To make Ken Research more discoverable, authoritative, AI-citable, conversion-ready, and lead-focused across every stage of the B2B buyer journey.

Role Objective

The objective of this role is to build a measurable, scalable, and future-ready organic growth and lead-generation engine for Ken Research.

The Digital Marketing Manager will be responsible for:

• Improving search visibility
• Enhancing AI-search readiness
• Strengthening content authority
• Improving website conversion
• Increasing lead capture
• Improving lead quality
• Driving qualified enquiries
• Supporting business pipeline growth

Traffic alone is not the objective.

Qualified leads, enquiries, meetings, and business opportunities are the key success metrics.

Key Responsibilities

1. Organic B2B Growth Strategy

• Develop and execute the overall organic growth roadmap.
• Align SEO, AI search, content, PR, website journeys, outreach, and lead generation initiatives.
• Ensure all marketing efforts contribute to visibility, trust, authority, engagement, and qualified leads.

2. 360 Lead Generation Ownership

Own the complete lead-generation funnel across:

• Website
• Organic Search
• AI Search
• Content Assets
• LinkedIn
• Authority Platforms
• PR Channels
• Landing Pages
• Lead Magnets
• Direct Outreach

Optimize journeys for:

• Sample Report Requests
• Discovery Call Bookings
• Consulting Enquiries
• Survey Enquiries
• Report Purchases
• Contact Form Submissions
• Inbound Sales Enquiries

3. SEO & Search Visibility

Lead SEO strategy across:

• Report Pages
• Consulting Pages
• Survey Pages
• Industry Pages
• Country Pages
• Blogs
• Case Studies
• White Papers
• Success Stories

Manage:

• Keyword Research
• Search Intent Mapping
• Content Gap Analysis
• Metadata Optimization
• Internal Linking
• CTR Improvement
• Indexation Monitoring
• SERP Performance Tracking

4. AI Search, AEO, GEO & LLMO

Build visibility across:

• Google AI Overviews
• ChatGPT-style Discovery
• Perplexity
• Gemini
• Copilot
• Conversational Search Platforms
• Answer Engines

Develop AI-readable and citation-friendly content structures.

5. Entity SEO & Topical Authority

Build topical authority across:

• Industries
• Countries
• Markets
• Buyer Personas
• Consulting Use Cases
• Survey Use Cases
• Market Intelligence Topics

Ensure consistency across content, schema, metadata, internal linking, and authority platforms.

6. Content Strategy & Content Systems

Lead content planning and execution for:

• Articles
• Blogs
• POVs
• White Papers
• Benchmarking Reports
• Industry Explainers
• Executive Summaries
• Market Insight Pages
• Thought Leadership Assets
• LinkedIn Content

Build repeatable content systems instead of one-off execution.

7. AI-Readable Content Architecture

Improve:

• Page Hierarchy
• FAQ Structures
• Definitions
• Summary Sections
• Comparison Blocks
• Methodology Sections
• Internal Linking
• Related Content Modules
• Schema Recommendations

8. Technical SEO & Website Optimization

Work closely with tech teams on:

• Crawlability
• Indexation
• XML Sitemaps
• Canonicals
• Redirects
• Core Web Vitals
• Structured Data
• Mobile Usability
• Site Architecture
• Page Speed

9. Structured Data & Schema Strategy

Plan schema implementation across:

• Organization
• WebPage
• Breadcrumb
• Article
• FAQ
• Service Pages
• Case Studies
• Report Pages
• Author Profiles

10. Website Conversion & CRO

Improve website conversion journeys through:

• Landing Page Optimization
• CTA Strategy
• Lead Magnets
• Form Optimization
• Trust Signals
• Conversion Path Design

11. Programmatic & Scalable SEO

Identify opportunities for scalable SEO growth through:

• Industry Pages
• Country Pages
• Report Pages
• Consulting Use Cases
• Content Hubs
• Comparison Pages

12. PR, Direct Outreach & Targeted B2B Marketing

Drive visibility through:

• Digital PR
• Authority Building Campaigns
• Targeted Outreach
• LinkedIn Marketing
• CXO Targeting
• Industry-Specific Campaigns
• Newsletter Campaigns
• Partnership Outreach

13. Authority Building & Content Distribution

Manage content distribution through:

• LinkedIn
• Medium
• Industry Platforms
• Business Communities
• Thought Leadership Channels
• Content Syndication Opportunities

14. Analytics & Performance Reporting

Track and report on:

• Organic Traffic
• Keyword Rankings
• CTR
• Lead Volume
• Lead Quality
• Conversion Rates
• AI Search Visibility
• Content Performance
• Team Productivity

Prepare actionable weekly and monthly performance reports.

15. AI Tools & Marketing Automation

Leverage AI tools for:

• Research
• SERP Analysis
• Keyword Clustering
• Content Briefs
• Workflow Automation
• Content Audits
• Reporting

Ensure all AI-assisted outputs undergo human validation.

16. Team Leadership

Lead and mentor a team of Digital Marketing Executives.

Drive accountability across:

• SEO
• AEO
• Content Growth
• Technical SEO
• CRO
• Lead Generation
• PR
• Reporting

17. Cross-Functional Collaboration

Work closely with:

• Content Team
• Research Team
• Consulting Team
• Survey Team
• Sales Team
• Design Team
• Technology Team
• Leadership Team

Ensure marketing initiatives remain aligned with business goals.

Required Skills

• Strong understanding of Organic B2B Growth
• Strong understanding of 360 Lead Generation
• Advanced SEO expertise
• AEO, GEO & LLMO knowledge
• AI Search Optimization expertise
• Content Strategy & Content Systems thinking
• Technical SEO understanding
• CRO and Lead Generation experience
• Internal Linking & Entity SEO expertise
• Structured Data and Schema understanding
• Analytics and Reporting capabilities
• Team Leadership experience
• Strong ownership and execution discipline

Preferred Experience

Experience in:

• Market Research
• Consulting
• SaaS
• Professional Services
• Business Intelligence
• Knowledge-led Businesses
• Research Firms
• B2B Lead Generation Organizations

B2B marketing experience is strongly preferred.

Tools Knowledge

• Google Search Console
• Google Analytics 4
• Google Tag Manager
• Looker Studio
• Semrush
• Ahrefs
• Screaming Frog
• PageSpeed Insights
• Microsoft Clarity
• Hotjar
• Excel / Google Sheets
• ChatGPT
• Perplexity
• Gemini
• Claude
• Notion / ClickUp / Jira
• CRM Platforms
• Outreach & Email Marketing Tools

Qualification

Bachelor’s or Master’s degree in:

• Marketing
• Business
• Commerce
• Management
• Mass Communication
• Digital Marketing
• Related Fields

MBA or professional certifications in Digital Marketing, SEO, Analytics, Growth Marketing, AI Marketing, or B2B Marketing will be an added advantage.

Success Metrics

• Qualified Lead Growth
• Organic Lead Contribution
• Lead Quality Improvement
• Website Conversion Growth
• Discovery Call Bookings
• Consulting & Survey Enquiries
• High-Intent Traffic Growth
• Keyword Ranking Improvement
• AI Search Readiness
• Structured Data Coverage
• Technical SEO Health
• PR & Outreach Performance
• Team Productivity & Ownership

Hiring Process

• Initial Discussion
• Digital Growth & SEO Strategy Discussion
• Lead Generation & Website Growth Discussion
• Practical Website Audit / Growth Case Task
• Final Leadership Discussion
• Selection & Onboarding

Final Note

This role is for someone who wants to build the next growth engine for Ken Research.

The Digital Marketing Manager will lead strategy, improve AI-search readiness, strengthen content systems, drive conversion-focused growth, build authority across digital channels, and generate qualified B2B opportunities through a scalable and future-ready marketing ecosystem.