Graphic Design and Digital Marketer

Job Title: Graphic Designer cum Digital Marketer
Companies: Kenko Holdings Pte Ltd and Kenko Academy Pte Ltd

Job Description

The Graphic Designer cum Digital Marketer is responsible for creating visual content and executing digital marketing campaigns for Kenko Holdings Pte Ltd and Kenko Academy Pte Ltd.

The role supports the promotion of wellness services, products, and campaigns, as well as academy courses and training programmes. Working closely with management, branch operations, and the academy team, the successful candidate will strengthen brand awareness, generate customer enquiries and course leads, and support sales and student enrolment.

Key Responsibilities

1. Graphic Design and Brand Management

• Design marketing materials such as social media visuals, advertisements, brochures, posters, banners, promotional vouchers, and presentation slides.

• Create promotional materials for wellness services, products, packages, academy courses, and events.

• Maintain consistent brand identity across digital platforms, printed materials, and branch displays.

• Prepare print-ready artwork and coordinate with printers and suppliers to ensure quality and timely delivery.

• Organise design files, templates, photographs, and brand assets for easy access and reuse.

2. Digital Marketing and Campaign Management

• Plan and execute digital marketing campaigns aligned with the business objectives of both companies.

• Manage paid advertising campaigns on relevant platforms, such as Meta and Google, within approved budgets.

• Develop campaign content and landing pages that encourage service bookings, customer enquiries, and course registrations.

• Monitor campaign performance and optimise audience targeting, creatives, messaging, and spending.

• Coordinate promotional schedules with branch operations and the academy team to ensure accurate offers and course information.

3. Social Media and Content Creation

• Manage the companies’ social media accounts and maintain a regular content calendar.

• Create engaging content, including graphics, photographs, short videos, reels, and promotional copy.

• Produce content highlighting services, customer experiences, training activities, trainers, and student achievements.

• Coordinate photography and video shoots at branches, training venues, and events.

• Monitor comments and messages, respond to general enquiries, and route booking or course enquiries to the appropriate team.

• Ensure consent is obtained before publishing identifiable customer, student, or employee images and testimonials.

4. Website and Online Presence

• Update website content, promotional banners, service information, course schedules, and enquiry forms.

• Apply basic search engine optimisation practices to improve content visibility and relevance.

• Maintain accurate business information across online listings and relevant digital platforms.

• Check website links, forms, and campaign pages regularly and coordinate technical fixes when needed.

• Improve the clarity and usability of online content to support enquiries and registrations.

5. Academy Marketing and Student Recruitment Support

• Develop marketing materials for courses, workshops, intake announcements, and training events.

• Work with the academy team to communicate course objectives, entry requirements, schedules, fees, and registration procedures accurately.

• Support lead generation campaigns targeting prospective students and corporate training clients.

• Create student testimonials, trainer profiles, and course highlights to build awareness and credibility.

• Track course enquiries and campaign sources with the admissions team to assess enrolment outcomes.

• Ensure claims about qualifications, accreditation, funding, and subsidies are verified and approved before publication.

6. Wellness and Branch Marketing Support

• Develop promotional content to support customer acquisition, repeat visits, and service bookings.

• Coordinate seasonal campaigns, package promotions, product launches, and branch marketing activities.

• Provide branches with approved marketing materials and clear campaign information.

• Support customer retention campaigns through appropriate email and messaging channels.

• Ensure wellness-related content and service claims are accurate and approved before publication.

7. Performance Reporting and Coordination

• Track key metrics, including reach, engagement, website traffic, enquiries, cost per lead, and conversions.

• Prepare regular reports with practical recommendations to improve marketing results.

• Manage design requests, campaign timelines, and approval processes across both companies.

• Coordinate with external agencies, freelancers, printers, and other vendors when required.

• Ensure marketing activities follow company policies, applicable data protection requirements, and intellectual property permissions.

Job Requirements

• Diploma or relevant qualification in Graphic Design, Visual Communication, Digital Marketing, Multimedia, or a related field.

• Relevant experience in graphic design and digital marketing, supported by a portfolio.

• Proficiency in Adobe Photoshop, Illustrator, and Canva; knowledge of InDesign is an advantage.

• Ability to create and edit short-form videos using tools such as Premiere Pro or CapCut.

• Experience managing social media accounts and paid digital advertising campaigns.

• Familiarity with website content management, basic SEO, and analytics tools.

• Strong visual design, copywriting, communication, and organisational skills.

• Ability to manage multiple projects, meet deadlines, and adapt content for different audiences.

• Experience in wellness, beauty, hospitality, education, or training services is an advantage.

Key Performance Indicators

• Quality, accuracy, and timely delivery of design and marketing materials.

• Qualified customer enquiries and course leads generated.

• Cost per lead and campaign performance against agreed targets.

• Contribution to service bookings and student enrolments.

• Social media engagement and relevant audience growth.

• Website traffic and enquiry conversion rates.

• Brand consistency and adherence to approved marketing budgets.

Skills

Communication, marketing assets, Social Media Advertising, Advertising, Multimedia, Brand Identity, Promotional Materials, Digital Marketing Objectives, Marketing Campaign Management, Video Creation, Supplier Quality Management, Portfolio Management, Adobe InDesign, Brand Management, Web Content Management, Audience Development