UX/UI Designer (Conversion Optimization)
First seen by Alion on Oct 1, 2026.
Conversion-Focused UX/UI Designer
Position Summary
We are seeking a Web Designer with strong UX/UI skills and experience in A/B testing to support client website design and optimization efforts. This role will focus on consulting with clients, translating business needs into effective design solutions, and continuously improving website performance through testing and iteration.
The ideal candidate is proficient in modern design tools such as Figma and Adobe XD, with additional experience in Axure, is considered a strong plus. This role is highly client-facing and requires excellent communication skills, the ability to guide clients through design decisions, and a strong understanding of user behavior and experience.
Key Responsibilities:
- Consult with clients to understand website goals, user needs, and business objectives
- Translate requirements into user flows, wireframes, and high-fidelity mockups
- Create high-quality website designs and prototypes based on client requirements
- Incorporate client and stakeholder feedback and iterate on designs efficiently
- Apply UX/UI best practices and current design trends to all work
- Design and support A/B testing initiatives to improve conversion and user experience
- Leverage data and analytics insights to inform design decisions
- Communicate progress and updates to Project Managers (Launch Specialists)
- Collaborate with Front-End Development to ensure accurate implementation of designs
- Clearly document and communicate design decisions to stakeholders and team members
- Manage multiple projects simultaneously while meeting tight deadlines
Required Qualifications
- Experience with design tools such as Figma and Adobe XD (Adobe Creative Suite a plus)
- Strong understanding of UX/UI principles, user flows, and interaction design
- Experience working on client-facing projects or strong customer communication skills
- Ability to present and explain design concepts clearly (visual storytelling)
- Ability to interpret and apply data (e.g., A/B testing results, heatmaps, and analytics) to inform design decisions
- Ability to manage multiple projects and shift priorities quickly
- Detail-oriented, organized, and self-motivated
- Strong written and verbal communication skills
- Ability to collaborate with both technical and non-technical stakeholders
- Demonstrated ability to work effectively in a mixed mode (onsite, remote or hybrid) environment, including consistent use of video conferencing, collaboration tools, and proactive communication practices while maintaining a professional on-camera presence
Preferred Qualifications
- Experience with A/B testing, conversion optimization, or experimentation tools
- Familiarity with Axure for prototyping and advanced interaction design
- Experience with web analytics tools (e.g., Google Analytics, Hotjar, etc.) is a plus
Success Profile
- Comfortable working directly with clients and guiding design decisions
- Strong collaborator across designers, developers, and project stakeholders
- Proactive problem-solver who can recommend best practices
- Able to balance creativity with data-driven decision-making
- Thrives in a fast-paced, deadline-driven environment
- Demonstrated ability to work effectively in a mixed mode (onsite, remote or hybrid) environment, including consistent use of video conferencing, collaboration tools, and proactive communication practices while maintaining a professional on-camera presence
About Us
LeadVenture is the market-leading SaaS provider of digital retailing, eCommerce, digital marketing and eCatalog solutions for dealerships across 12 industry verticals including powersports, marine, RV, pre-owned auto, agriculture and more. We host more than 20,000 dealership online storefronts with numerous layered apps such as inventory management, lead management, email marketing, eCommerce and many more. These digital storefronts connect dealers with online shoppers through best-in-market online consumer experiences. Our solutions enable optimal inventory merchandising while maximizing qualified lead generation. We collect and publish data on millions of vehicles and parts for hundreds of catalog and aftermarket providers—including OEM and aftermarket parts, garments and accessories—and syndicate data to popular marketplaces like eBay, Facebook Marketplace, Craigslist, Amazon, Walmart and others. We are recommended by nearly 200 OEMs to their dealer networks, including BRP, Polaris, Goodyear and many more.
Our family of brands includes Dealer Spike, ARI Network Services, Inc. (ARI), Dealer Car Search, Frazer, TCS Technologies, Net Driven, Direct Communications, Inc. (DCi), Auction123, Powersports Support, Level 5, PSM Marketing and Interact RV. Each one is an industry leader in driving consumer engagement and maximizing lead generation for dealers. LeadVenture’s 1,100 team members around the world wake up each day thinking about how to help our local, independent dealers around the world grow their businesses. Our investors include the private equity firms True Wind Capital and TA Associates.
LeadVenture provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, LeadVenture complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, transfer, leaves of absence, compensation, and training.
LeadVenture expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of LeadVenture’s employees to perform their job duties may result in discipline up to and including discharge.