Vice President, Partnership Sales | TB Rays

ABOUT LEGENDS GLOBAL

Legends Global is the premier partner to the world’s greatest live events, venues, and brands. We power unforgettable experiences through a fully integrated suite of premium services-delivered seamlessly through our white-label model to keep our partners front and center.

With a global network of more than 450 venues, hosting 20,000 events and welcoming 165 million guests annually, Legends Global brings unmatched scale and expertise across every touchpoint-from feasibility and consulting to sales, partnerships, hospitality, merchandise, venue management, and world-class content and booking.

At Legends Global, you’ll help shape the future of sports and live entertainment, working on projects that leave a lasting legacy alongside people who play to win. Our core values-Align, Scale, Connect, Team, Win-guide how we show up every day and at every level. We surround our people with experts to learn from, build a culture rooted in collaboration, and recognize real impact. If you’re driven to work on the biggest stages in sports and entertainment and want to be part of the unstoppable team behind the world’s greatest live events, venues, and brands-this is where you belong.

About the Role

The Vice President, Partnership Sales will conceptualize, develop, and secure key local, national, and international partnerships for New Stadium Project - Southeast, maximizing commercial revenue across stadium naming rights, founding partnerships, official partnerships, and other high-value assets. This leader will drive new business development, build and manage a strong prospect pipeline, and lead integrated partnership strategy in close collaboration with Legends Global leadership and project stakeholders. The role is central to how Legends Global helps its partner launch a landmark venue experience, create long-term brand value, and deliver measurable commercial outcomes.

About the Project

The Tampa Bay Rays are developing a state-of-the-art ballpark at Hillsborough College in Tampa’s Westshore district, targeting a 2029 opening. This public-private partnership anchors the Champions Quarter mixed-use district. With 11,500 premium seats designed to set new MLB benchmarks, Legends Global seeks exceptional leaders to drive this transformational project.

WHAT YOU’LL DO (KEY RESPONSIBILITIES & OUTCOMES)

Drive Naming Rights & Partnership Revenue Strategy

• Become immersed in the project vision, market opportunity, and partner priorities to create, package, and sell solution-based stadium naming rights, founding partnerships, and official partnerships.
• Present the project to prospective local, national, and international partners, developing integrated partnership platforms that connect brand objectives to the stadium district experience.
• Lead category development, asset valuation, platform ideation, and partnership narrative development in collaboration with the Legends Global partnerships team.

Build Pipeline & Lead Business Development Execution

• Secure and conduct partnership development meetings through senior-level relationships, target account strategy, research, and disciplined outbound outreach.
• Research industries, companies, and decision-makers to identify high-potential prospects and manage a clear pipeline of new business opportunities for the partnership sales team.
• Lead the business development process by shaping vision decks, interactive pitch meetings, proposals, and follow-up strategies that move prospects toward commitment.

Negotiate, Close & Steward Strategic Partnerships

• Negotiate and close high-value partnership agreements, working with legal counsel and internal stakeholders through contract execution.
• Understand prospective partners’ marketing and business objectives, including agency priorities, to align creative sponsorship solutions with measurable outcomes.
• Develop and maintain strong relationships with key decision-makers, providing routine business development updates to senior leaders and project stakeholders.

WHAT YOU BRING (QUALIFICATIONS & EXPERIENCE)

• Bachelor’s degree or equivalent experience required.
• Minimum of 10 years of high-level partnership revenue performance, preferably selling partnerships for professional, collegiate, media, sports, entertainment, or venue properties.
• Proven track record pitching, negotiating, and closing six- and seven-figure partnership deals, including naming rights, founding partnerships, official partnerships, or similarly complex assets.
• Strong book of business with senior contacts at large and mid-size corporations, particularly companies with active partnership or sponsorship portfolios.
• Experience supporting new venue projects, facility renovations, stadium launches, or major sports and entertainment developments strongly preferred.
• Excellent communication, presentation, negotiation, and relationship-building skills with the ability to influence senior executives, agencies, and cross-functional stakeholders.

KEY LEADERSHIP ATTRIBUTES

• Strategic commercial leader who can translate a landmark stadium vision into partnership platforms that drive long-term revenue and partner value.

• Collaborative business builder who works exceptionally well across partnerships, sales, marketing, operations, creative, legal, finance, and client stakeholders.
• High-energy, competitive seller with the discipline, creativity, and resilience to build pipeline, advance complex deals, and win in a fast-paced launch environment.
• Solution-oriented communicator who can clearly articulate the value of partnerships beyond pure media and connect brand objectives to meaningful live experience platforms.

WORK ENVIRONMENT & TRAVEL

• Role requires regular on-site presence to support project launch, client partnership, sales strategy, and venue-related activity.
• Fast-paced, high-performance environment focused on new business development, senior-level relationship management, and cross-functional collaboration.
• Travel may be required for partner meetings, client engagement, industry events, Legends Global business needs, and project-related activities.

Legends Global has assembled the most powerful network in sports, live entertainment, and venues - not just the collection of venues and partners, but the people behind them. You’ll work alongside exceptional talent, collaborate with experienced leaders and subject matter experts, and contribute to projects that set the standard for excellence across sports, entertainment, hospitality, and live experiences. Every win here is earned, not assumed - if you’re driven by growth and delivering innovative solutions, you’ll thrive here at Legends Global.

COMPENSATION

Competitive pay, commensurate with experience, skills, and qualifications. This role may also be eligible for an incentive. Legends Global offers a competitive total rewards package, including medical, dental, vision, life and disability insurance, paid vacation, and 401k plan.

DEPARTMENT

Legends Global Partnerships

REPORTS TO

SVP, Project Lead