CRM & Digital Manager
Confirmed on the employer's own hiring board on Oct 30, 2026. First seen by Alion on Oct 29, 2026.
Leinster Rugby is seeking applications for the position of CRM & Digital Manager.
This role will lead our approach to supporter data, CRM and owned digital channels, helping us better understand our supporters and build stronger relationships with them.
The closing date for applications is the 16th November 2026.
For more information, please see the job description below.
Leinster Rugby is an equal opportunities employer.
JOB DESCRIPTION & RESPONSIBILITY STATEMENT
POSITION TITLE: CRM & Digital Manager
ROLE AND PURPOSE OF POSITION:
Leinster Rugby is one of Europe’s leading professional rugby organisations, with a proud history, passionate supporter base and ambitions to grow and deepen our relationship with supporters across men’s, women’s and domestic rugby.
The CRM & Digital Manager will lead our approach to supporter data, CRM and owned digital channels, helping us better understand our supporters and build stronger relationships with them.
This is a new role within Leinster Rugby and a real opportunity to shape how we understand, grow and engage our supporter base.
It is both a strategic and hands-on role, suited to someone who combines strong analytical skills with an understanding of supporter behaviour, customer journeys and digital experience, and enjoys turning insights into action.
REPORTING RELATIONSHIPS:
Operational: Head of Brand and Marketing, Leinster Rugby
Functional: Chief Commercial Officer, Leinster Rugby
SKILLS AND EXPERIENCE:
Essential
- Experience in CRM, lifecycle or audience marketing, including email/SMS campaigns and automated customer journeys
- Experience with CRM and email marketing platforms, segmentation, automation and testing
- Strong analytical skills and experience using data to improve customer journeys and performance
- A strong eye for design and user experience, with the ability to recognise and improve the quality of digital experiences
- Good working knowledge of GDPR, European data protection requirements and consent management
- Experience using digital analytics to understand website and/or app performance
- Strong project and stakeholder management skills
- Ability to work both strategically and hands-on, with strong attention to detail
Desirable
- Experience in sport, entertainment, live events or membership organisations
KEY RESPONSIBILITIES:
CRM Strategy & Audience Growth
- Develop and deliver Leinster Rugby's CRM and supporter lifecycle strategy, growing our known and engaged supporter base
- Design and optimise supporter journeys across acquisition, onboarding, engagement, retention, loyalty and reactivation
- Plan, build, test and deliver CRM campaigns and automated journeys across email, e-Zine, SMS/WhatsApp and other relevant channels
- Use audience data, segmentation and supporter behaviour to deliver more relevant, personalised communications and improve engagement and conversion
- Develop and deliver CRM programmes supporting ticketing, season tickets, matchdays, women's rugby and grassroots engagement
- Analyse CRM performance and supporter data to improve campaigns and journeys and provide insights that inform wider marketing and commercial decisions
- Maintain strong standards of data quality, consent management, governance and compliance
Website & App
- Lead the performance and ongoing optimisation of Leinster Rugby’s website and app, ensuring a seamless, engaging and effective supporter experience that reflects our brand
- Use analytics, audience data, user research and feedback to identify opportunities and inform the digital roadmap
- Work with website and app development partners to define, prioritise and deliver UX and functionality improvements
- Ensure CRM and audience strategy are integrated across the website and app, creating more relevant and personalised supporter journeys
- Collaborate with Brand, Design, Content and Campaign leads to ensure a consistent, engaging and effective digital experience across the website and app
- Coordinate the delivery and optimisation of commercial partner activity across the website and app, working with the Partnerships team
- Establish and report against clear digital KPIs, including traffic, engagement, registrations, conversion and other priority supporter actions
The above statements are intended to describe the general nature and level of work required from this position. They are not intended to be an exhaustive list of all responsibilities and activities required. The holder of this position is required to respond with a flexible approach when tasks arise which are not specifically covered in this job description.
Why Join Leinster Rugby?
Join one of Europe’s leading rugby clubs and play a role in shaping how the Leinster Rugby brand comes to life. You’ll work on exciting campaigns, major sporting events and launches as part of an ambitious, collaborative team within a club with a strong sense of identity and exciting ambitions for growth.
In addition, you will have access to an extensive benefits package including pension, private health insurance, financial protection arrangements, generous annual leave including birthday leave and access to match tickets for regular home games.