Marketing Executive, Baking

Lesaffre presence in Asia Pacific has been established for decades. With Asia Pacific regional headquarter based in Singapore, we aim to serve our customers in this region with better engagement and service. Proximity to our customers is one of our core missions. This ensures Lesaffre can collaborate with local bakers to create regional specialties and anticipate trends.

We seek highly dynamic and enthusiastic individuals to explore the opportunity to be part of Lesaffre. The ideal candidate will demonstrate the ability to balance strategic vision with practical execution, ensuring Asia Pacific continued development as a vital part of our global operations.

Roles and Responsibilities

We are seeking a creative and driven Marketing Executive to join our dynamic marketing team. The ideal candidate will be responsible for executing marketing plans to enhance brand awareness, drive customer acquisition, and achieve sales goals. This role requires a blend of strategic thinking, creativity, strong communication skills and can-do attitude.

The responsibilities of the Marketing Executive include, but are not limited to, the following:

• Provide marketing support and specific design activities as required.
• Develop and implement comprehensive marketing strategies to promote Lesaffre’s products and services.
• Assist in the development and execution of marketing collateral and other print materials, such as brochures, fact sheets, posters etc., within global brand guidelines, yet tailored for local markets.
• Support regional tradeshow activities as appropriate, in collaboration with the Head of Marketing Asia Pacific, Sales Managers and country teams.
• Support and organise events such as distributor trainings and customer seminars.
• Support the creation of yearly promotional materials for corporate and product brands.
• Coordinate the creation and modification of packaging labels, across the various teams and departments.
• Stay updated with industry trends and emerging marketing technologies to continuously improve marketing efforts.
• Collaborate with cross-functional teams, including sales, product development, and design, to ensure cohesive and effective marketing efforts.
• Identify innovation opportunities and develop online and offline programs to support new product launches
• Monitor local competitors and develop marketing and promotional campaigns in conjunction with the local country manager to maintain market shares / sales objectives.

Qualifications and Experiences

• At least Bachelor’s Degree in Marketing, Mass Communications, Business or equivalent.
• Minimum 8 years of marketing, trade marketing experience in an international B2B environment, preferably in the Baking and/or Food industry.
• Experience developing and executing successful marketing and promotional campaigns to meet business objectives.
• Brand building experience in new segments or channels.
• Ability to influence and manage multiple stakeholders both internally and externally.
• Strong presentation skills. Strong organizational skills and ability to multitask.
• Creativity mindset and out of the box thinking.
• High proficiency in both written and verbal English communication. Knowledge of an additional language, other than English, an advantage.
• Strong communication and inter-personal skills. Team player.
• Proficient in KPI setting, performance analysis, and reporting tools (Power BI etc.).
• CRM (Salesforce) and marketing automation experience preferred.
• Ability to analyse data, generate insights, and drive data-informed decisions.

General Safety & Health Responsibilities:

• Comply with local governmental HSE regulations, with Lesaffre fundamental principles and apply the safety Policy,
• Participate in entity safety activities and always show best examples (Rules application, PPE wearing, perform safety visits, accident analysis, safety committees…),
• Participate actively in the risk assessment of own’s job area
• Follow the safety action plan of own perimeter,
• Make safety rules in your perimeter, communicate it, make sure your team understands and applied them,
• Start all meetings (from 8 persons minimum) by a safety contact,
• Encourage safe acts and discourage each time you see unsafe acts,
• Report unsafe conditions / acts and near misses to the managers,
• Report within 12 hours all recordable accidents to the next level of management,
• Report each month all recordable accidents and first aids happened in your perimeter,
• Participate in the target-setting process for the safety KPIs,
• Be a part of recognition & sanction program.

Safety & Health Responsibilities within Sales Force & Marketing:

• Respect company rule regarding travel safety,
• Apply our safety rules over and above those of our customers if there are no similar rules (safety shoes, goggles, etc.),
• Apply and respect safe driving rules,
• Make sure all gift or external communication supports are online with “safety spirit” (good for health, safe, environmentally friendly).