Digital Marketing Manager, APAC

About Liferay

Liferay is a uniquely profitable B2B enterprise software company with 1,000+ fiery-eyed employees all across Europe, the Americas, the Middle East, Asia, and Africa. As a renowned provider of enterprise open source technologies, we have been recognized by Gartner for empowering businesses around the world to solve complex digital challenges. Liferay’s all-in-one platform unites LiferayDXP with our cloud platform capabilities, built-in analytics, and commerce functionality, reducing time to market and accelerating innovation. Our customer roster includes global companies such as Airbus, US Bank, Honda, and Desjardins.

But we don’t just make awesome software, we are also fueled by a greater-than-profit vision. By building a vibrant business, making technology useful, and investing in communities, we make it possible for people to reach their full potential to serve others. This commitment extends beyond our product; Liferay donates 10% of our profits to charities around the world. Oh, we’re also self-funded which gives us the freedom to work on whatever we think brings the most value to customers and communities in the long run!

About You and this Role

You will be a senior, strategic leader driving Liferay's Organic Search, Paid Media (SEM), and Conversion Rate Optimization (CRO) growth across the APAC region, with a core focus on the Japanese market. You will own and execute complex digital marketing strategies and projects. This senior role is perfect for a self-starter who can take initiative to drive results and stay up to date with industry trends and best practices.

Key Objectives

• SEO & Content Strategy:Lead the effort to continuously improve our existing website content, ensuring it is valuable, engaging, and ranks highly in search results.

• Research and Analysis:Use analytical platforms like Semrush & Ahrefsto conduct deep keyword research, competitive analysis, and strategic mapping, ensuring all content initiatives are grounded in data and market opportunity.

• Page Creation & Localization:Help build out new pages and maintain existing ones. Conduct regular checks on all website content to maintain its quality and address any SEO-related issues immediately.

• Web Maintenance: Oversee & work closely with web interns on website maintenance and execution. Ensure SEO & technical recommendations are properly implemented. Support the web team whenever necessary.

• Agency Relationship & Execution: Own the relationship with our local SEO/content agency, and execute on their recommendations (on-page implementation, new page creation, etc.) together with the web team.

• Conversion Rate Optimization (CRO):Design and execute A/B testsand other experiments on key landing pages to improve the visitor experience and increase the percentage of users who take action (like signing up or buying).

• SEM Alignment:Work closely with the Global Paid Digital team (SEM and Social) to ensure landing pages and user journeys are perfectly optimized to maximize conversion rates for paid traffic. Create SEM optimized landing pages, unique to Japan B2B audience.

• Field Alignment: Work closely with the Field Team on projects that required digital support.

• Performance Reporting:Track, measure, and analyze campaign performance metrics (KPIs, ROI) using tools like Google Analytics and present data-driven insights to local and regional marketing leadership.

Required Qualifications

• Professional working proficiency in Japanese and English (both written and verbal) is required.

• 4-5+ years of demonstrable experience in a hands-on digital marketing role.

• Proficiency with web analytics tools (e.g., Google Analytics, Google Ads) for data analysis and reporting.

• Ability to independently manage and execute projects under general supervision.

• Experience managing third-party agencies and suppliers.

Preferred Qualifications

• Bachelor's degree in Marketing, Business, or a related field.

• Experience using a CRM (e.g., Salesforce) and marketing automation platform (e.g., HubSpot, Marketo).

• Familiarity with the B2B technology or enterprise software industry.

• Knowledge of HTML/CSS for minor content updates or email template edits.

Equal Opportunities Employer - Statement

Liferay is committed to the equal treatment of all candidates, customers and employees and to fostering a culture of dignity at work. Our operating procedure provides for equal opportunities in recruitment and employment with the aim to eliminate discrimination against any job applicant or employee on the basis of race, age, sexual orientation, gender, religion or beliefs, marital or civil partnerships status, family or dependency status, disability, pregnancy and maternity or membership of a traveling community.