Salary
≈ $45k – $107k per year (Estimated)
Location
In office (London)
Employment
Full-Time

Removed from the employer's board on Oct 30, 2026. First seen by Alion on Oct 15, 2026.

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Our range of seriously comfy sofas, beautiful beds and wicked furniture are perfect for laid-back living. Shop online or visit one of our showrooms.

At Loaf we make insanely comfy sofas, beds and homewares that help people lead more comfortable lives. Founded in 2008, Loaf has steadily grown each year to become one of the leading premium furniture and homeware brands in the UK. We now have 12 Shacks (stores to everyone else!), with more on the way. It's an exciting time to join an ambitious business.

The Job

  • Act as the key point of contact for commercial decision support, delivering detailed analysis across areas such as product profitability, channel performance, customer experience, investment opportunities, and other commercial initiatives

  • Own Loaf’s KPI framework, ensuring financial and operational metrics are clearly defined, consistently measured, and embedded in decision-making

  • Drive integrity in performance reporting across the organisation

  • Business partner with senior leaders to establish, embed and report against our company strategy KPIs

  • Drive project governance; track project spend versus plan, identifying and managing risks and opportunities

  • Lead post investment reviews, driving accountability and capturing learnings

  • Own the New Shack investment appraisal model, evaluating the commercial viability of all retail investment proposals

  • Own the annual refresh of the long-term plan, ensuring alignment with the business strategy

  • Lead the weekly trading meeting, gathering cross functional insights and developing the trading story to be presented at a leadership level

  • Design and maintain financial reporting in Power BI and continuously explore new BI tools and AI solutions to drive efficiency and effectiveness

  • Act as the finance lead on the development of Loaf’s data and AI strategy, making sure reporting and analytics are driven by commercial priorities and delivered efficiently

We're looking for

Essential Skills and Qualifications:

  • Qualified Accountant (ACA/CIMA/ACCA) Advanced analytical skills

  • Strong interpersonal skills with a proven track record of stakeholder management

  • A keen problem solver with a desire to seek continual improvements and make an impact on the business

  • Proactive, natural curiosity to investigate and understand the ‘so what’

  • Strong ability to communicate financial information to non-finance stakeholders

  • Commercial led way of working

  • Adaptable and collaborative team player but also capable of working autonomously

  • Interest in BI tools and desire to learn about new solutions

Desirable:

  • Previous experience in the retail Industry

  • Experience working with Microsoft Business Central and/or Power BI

Some of our benefits:

  • 25 days holiday, increasing by 1 day each year for 3 years, plus 8 days for bank holidays

  • Enhanced family leave policy

  • Staff and friends and family discount scheme

  • Healthcare cash plan

  • EAP programme

  • Shopping discounts

  • Cycle to work scheme

  • Half a day for Christmas shopping

  • Life Assurance - 4 times annual salary

What's it like working at Loaf?

We are a forward-thinking, friendly bunch committed to building a fabulous company with brilliant people. The customer is at the heart of everything we do and we're always striving for better, more efficient ways to deliver to the highest standard.

As a business, we're working really hard to be inclusive. No matter what identity or background, we want everyone to feel welcome in a place where we can all be ourselves.

We'd love you to join us on our journey.

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