Digital Marketing Executive

General information

Reference

004155

Vacancy location

Location

United Kingdom, Birmingham, Birmingham

Work Place

Hybrid

Region

UK

Vacancy details

Job Profile

Lockton - Experienced Professional

Title

Digital Marketing Executive

Description

Working with our Performance and Private Clients business, the Digital Marketing Executive will support growth, differentiation and commercial performance of the Lockton brand across multiple customer segments.

You will be responsible for planning, implementing, and optimising digital marketing campaigns that increase brand awareness, generate leads, drive customer engagement, and support business growth. The role involves managing digital channels, creating engaging content, monitoring campaign performance, and using data-driven insights to improve marketing effectiveness.

You will be the trusted advisor and key contact for the Performance and Private Clients business for all aspects of digital marketing and work closely with colleagues across different divisions. You will build and maintain relationships with internal and external partners including agencies, car clubs, publications and industry associations as required.

Working closely with compliance and business stakeholders, you will ensure marketing communications meet regulatory and compliance requirements whilst acting as a brand guardian and ensuring all marketing activity aligns with Lockton's tone of voice.

Candidate Profile

You should have:

• Proven experience in a digital marketing or performance marketing role.
• Demonstrable experience managing Google Ads campaigns and Meta advertising campaigns.
• Strong understanding of paid media performance metrics including CPA, ROAS, CTR and conversion rate optimisation.
• Strong knowledge of digital marketing channels including social media, email marketing, SEO, PPC, and content marketing.
• Experience coordinating multiple marketing projects and stakeholders.
• Experience using analytics tools such as Google Analytics.
• Excellent written and verbal communication skills.
• Excellent organisational and project management skills.
• Ability to analyse data and produce actionable insights.
• Proficiency in Microsoft Office applications.
• Strong attention to detail and organisational skills.
• Marketing qualification or equivalent professional experience

Desirable skills

• Experience with marketing automation platforms.
• Understanding of CRM systems.
• Knowledge of website content management systems (CMS).
• Previous experience within a regulated environment (e.g. insurance or financial services) is advantageous, but not essential.
• Experience working with agencies and third-party suppliers.