Regional Educator, Redken

Job Title: Regional Educator, Redken

Division: Professional Products Division (PPD)

Location: Field Remote (Daytona). Must live in the Daytona, FL area

Reports To: Regional Education Manager

Who We Are:

For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity, and responsibility to satisfy all beauty needs and desires in their infinite diversity.

At L’Oréal Professional Products, our mission is to support hairdressers and develop the hair industry sustainably, and lead the digital transformation of our industry with a customer-centric approach. Our brands portfolio includes L’Oréal Professionnel, Kérastase, Redken, Matrix, and Pureology.

What You Will Learn:

The Regional Educator will serve as a brand ambassador and education leader within their assigned territory. This role demands expertise in content delivery, dynamic facilitation skills, and a passion for engaging storytelling. The Regional Educator will collaborate closely with sales teams, salon partners, and key stakeholders to execute impactful education initiatives that drive brand growth and elevate the professional beauty landscape.

Key Responsibilities:

Brand Expertise and Education Delivery

• Serve as the ultimate authority and representative of the assigned brand within the territory, demonstrating comprehensive knowledge of brand products, history, and values.
• Deliver exceptional education experiences that captivate and inspire audiences through engaging storytelling, effective content delivery, and dynamic facilitation.
• Execute both online and offline education classes and initiatives within the territory, ensuring high-quality experiences that meet the unique needs of diverse learners.

Sales Collaboration and Strategic Partnerships

• Partner seamlessly with the sales team to support the execution of education strategies that align with brand sales goals and objectives.
• Develop and maintain strong relationships with Salon Management (SAMs) to provide tailored support for key accounts and drive prospect conversions.
• Collaborate effectively with Salon Business Partners (SBPs) to implement education strategies that optimize In-Salon Merchandising Systems (ISMS) and drive new business.
• Partner with Community Managers to execute impactful cluster classes and in-store events, maximizing brand visibility and engagement.
• Actively participate in brand partnership events and prospecting initiatives to expand brand reach and influence within the territory.

Performance and Impact

• Drive market share growth by delivering exceptional education experiences that translate into tangible business results.
• Conduct thorough post-education follow-ups with top accounts and new partnerships to nurture relationships and reinforce learning.
• Achieve territory targets for education class and event ticket sales, maximizing participation and revenue generation.

Digital Fluency and Social Media Mastery

• Demonstrate mastery of social media platforms, leveraging them strategically to:
  • Create engaging content (including reels) that amplifies brand messaging and resonates with target audiences.
  • Cultivate a thriving online community through active engagement and interaction.
  • Leverage digital channels for education, reaching broader audiences with brand expertise.
  • Employ social prospecting techniques to identify and connect with potential new business opportunities.

Data Management and Reporting

• Utilize the Attendance Management System (AMS) to track 100% of attendees touched during facilitated classes, ensuring accurate reporting and data-driven insights.

Required Qualifications:

• Cosmetology License
• Minimum of 3 years experience as an educator for a Professional Beauty Brand
• Proven track record of developing and implementing successful education programs across multiple channels.

• Excellent interpersonal and presentation skills, with the ability to communicate clearly in professional settings

• Bilingual fluency in English and Spanish, with strong verbal communication in both languages

• Ability to work independently and as part of a team in a fast-paced environment.
• Regional Educator will be strategically located in a metropolitan city, (assigned and approved by the Redken Brand), that will support Salon Accounts with the greatest growth potential within an approximate 150-mile radius from the assigned home base. Directionally, each travel day will not exceed 2.5 hours (150-miles) out into the territory, in one direction (or a maximum of approximately 300 miles round trip). Major Brand Launch Blitz or Salon Conversions may require pre-planning with RE/EEM/DOE in specific regions.

What’s In It For You:

• Salary Range: $58,100- $82,800 (the actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill level)
• Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan).
• Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!).
• Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance).
• Learning & Development Opportunities for Career Progression (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!).
• Employee Resource Groups (Think Tanks and Innovation Squads).
• Access to Mental Health & Wellness Programs.

Don’t meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your past experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!

We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

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