Marketing Manager

Core Responsibilities

• 1. Market & Competitor Analysis
• Conduct in-depth market research to identify industry trends, market demands, and specific growth opportunities within the Indian corporate wellness landscape.
• Analyze competitors’ strategies, strengths, and weaknesses to provide actionable insights for competitive positioning in the region.
• Prepare regular reports and strategic updates on market developments and the competitive landscape to inform leadership decisions.
• 2. Marketing Strategy & Brand Stewardship
• Develop and execute integrated marketing strategies that align with business goals to maximize market share and customer engagement.
• Oversee the creation of localized marketing content (e.g., digital ads, blogs, whitepapers, brochures) that aligns with the Lyra brand voice while appealing to the Indian market.
• Ensure consistency of branding across all channels, including online platforms, onsite events, and customer communications.
• 3. Campaign Planning & Execution
• Design and implement multi-channel online and onsite marketing campaigns to drive brand awareness and lead generation.
• Manage digital marketing initiatives, including SEO, SEM, social media, email marketing, and paid advertising (Google Ads, LinkedIn Campaigns).
• Plan and oversee onsite events such as trade shows, product launches, and clinical workshops to engage potential HR and Benefits leaders.
• Track, measure, and optimize campaign performance using KPIs and ROI analysis.
• 4. Sales Funnel & Lead Lifecycle Management
• Develop strategies to attract, nurture, and convert leads into qualified sales opportunities.
• Work closely with the Sales and Customer Success teams to align marketing activities with sales objectives and enhance the lead-to-customer conversion process.
• Utilize CRM tools (Salesforce/HubSpot) to manage the lead lifecycle and ensure data-driven coordination between teams.
• 5. Contribution to Business Development
• Local Growth Advocacy: Directly contribute to expanding the local business by identifying high-potential sectors and tailoring marketing outreach to address specific local pain points.
• Sales Enablement: Create powerful sales collateral and case studies that help the commercial team demonstrate the ROI of Lyra's model to local prospects.
• Market Intelligence for Sales: Support the business development team with localized data and "talking points" derived from competitor research.
• Expansion Strategy: Provide marketing support for the launch of new service features or acuity care pathways in the Indian market to ensure rapid adoption and revenue growth.
• 6. Data-Driven Insights & Optimization
• Use analytics tools (Google Analytics, SEMrush) to evaluate the performance of marketing initiatives and drive data-backed decision-making.
• Provide strategic recommendations to improve marketing efficiency, reducing customer acquisition costs while increasing lead quality.

Requirements and Qualifications

• Qualification: Bachelor’s degree in Marketing, Business Administration, or a related field. A Master’s degree is highly preferred.
• Experience Level: 5-8 years of experience in marketing, including strategy development, campaign execution, and market research.
• Specialized Experience: Proven track record of managing successful B2B marketing campaigns, preferably within the healthcare, EAP, or HR-tech sectors.
• Technical Skills: Expertise in digital marketing platforms (Google Ads, Facebook/LinkedIn Ads) and CRM tools (Salesforce/HubSpot).

About You

• Clinical & Business Acumen: Exceptional understanding of the mental health sector and the ability to translate clinical effectiveness into compelling business value propositions.
• Problem Solver: Highly analytical with superior problem-solving skills, capable of navigating intricate market challenges independently.
• Autonomous & Accountable: Able to work independently to execute marketing plans while ensuring alignment with global standards and local business goals.
• Detail-Oriented: Meticulous attention to detail, ensuring accuracy in data reporting, brand consistency, and campaign execution.
• Communicator: Excellent verbal and written communication skills, with the ability to articulate complex concepts clearly to diverse stakeholders and potential clients.
• Proactive & Adaptive: Strong continuous improvement mindset; always seeking opportunities to innovate and refine marketing processes in a fast-paced environment.
• Organized: Highly organized with an exceptional ability to plan, prioritize, and manage high-volume campaign cycles and deadlines under pressure.
• Collaborative: A strong team player who collaborates effectively with Sales, Clinical, and Product teams to achieve the highest care outcomes and business growth.

Miscellaneous

• Upholding Lyra Values: Demonstrate Lyra’s core values of clinical excellence, innovation, and empathy in all marketing initiatives and team interactions.
• Task Ownership: Ensure all allotted marketing and administrative tasks are performed with high precision and within agreed-upon timelines.
• Process Optimization: Proactively identify gaps in the marketing-to-sales handoff and propose solutions that enhance lead quality.
• Workshop & Event Support: Participate in and support the delivery of onsite/online workshops and represent Lyra at professional conferences.