Manager, Digital Sales Strategy

This role offers the opportunity to drive the growth and expansion of digital insurance distribution through strategic partnerships, innovative business development initiatives, and alternative sales channels. The position will contribute to increasing digital policy penetration and the number of lives covered by developing partnerships across banking, telecommunications, e-commerce, fintech, lifestyle, FMCG, and other ecosystem channels. The role will also work closely with Marketing and Digital teams to strengthen customer acquisition, engagement, and sales conversion. This opportunity provides broad exposure to digital insurance growth, partnership development, campaign execution, and business performance analysis.

Position Responsibilities:

• Develop and execute growth strategies to expand digital insurance distribution channels and maximize revenue opportunities through innovative partnership models and alternative sales channels.
• Lead the identification, acquisition, and management of strategic partnerships with corporations, digital platforms, fintech providers, and ecosystem partners to drive customer acquisition and increase digital policy penetration.
• Drive the growth of TKKW Digital sales through key partnerships, including banking, telecommunications, ride-hailing, lifestyle, e-commerce, FMCG, and other strategic distribution channels.
• Expand digital insurance reach through uab digital platforms, ATOM ecosystem, payroll programs, social commerce initiatives, bancassurance channels, and emerging digital distribution opportunities.
• Develop and implement business development initiatives targeting underserved customer segments, affinity groups, and commercial partnerships to increase the number of lives covered.
• Design and execute digital sales campaigns, customer acquisition programs, and growth initiatives to improve sales conversion, customer engagement, and policy issuance.
• Conduct business analysis and performance monitoring to identify growth opportunities, optimize channel effectiveness, and support strategic decision-making.
• Collaborate with Marketing and Digital teams to strengthen product awareness and customer acquisition through Key Opinion Leaders (KOLs), digital marketing campaigns, and strategic promotional activities.
• Build and maintain a pipeline of future partnership opportunities to support sustainable business growth and long-term digital insurance expansion.

Required Qualifications:

• Bachelor’s degree in Business Administration, Marketing, Finance, Economics, or a related field.
• Relevant professional experience in business development, strategic partnerships, digital sales, distribution, or a related commercial function.
• Demonstrated experience developing and managing strategic partnerships and commercial relationships.
• Strong understanding of digital sales channels, customer acquisition, and business development strategies.
• Strong analytical skills with the ability to monitor business performance, evaluate channel effectiveness, and identify growth opportunities.
• Strong communication, presentation, negotiation, and stakeholder management skills.
• Ability to collaborate effectively across functions, including Marketing, Digital, Sales, and other relevant business teams.
• Ability to manage multiple partnership opportunities and business development initiatives while maintaining focus on commercial outcomes.

Preferred Qualifications:

• Experience in insurance, financial services, fintech, banking, telecommunications, e-commerce, or other digital ecosystem businesses.
• Experience developing digital distribution partnerships, bancassurance relationships, affinity partnerships, or alternative distribution channels.
• Knowledge of digital insurance products, digital customer journeys, and online policy acquisition models.
• Experience working with digital platforms, telecommunications providers, banks, e-commerce platforms, or other ecosystem partners.
• Experience supporting digital marketing, social commerce, KOL, or customer acquisition campaigns.
• Experience using sales and business performance data to evaluate conversion, customer acquisition, channel productivity, and growth opportunities.
• Understanding of emerging digital distribution trends and partnership models relevant to insurance and financial services.

When you join our team:

• We’ll empower you to learn and grow the career you want.
• We’ll recognize and support you in a flexible environment where well-being and inclusion are more than just words.
• As part of our global team, we’ll support you in shaping the future you want to see.

About Manulife and John Hancock

Manulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To learn more about us, visit https://www.manulife.com/en/about/our-story.html.

Manulife is an Equal Opportunity Employer

At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.

It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact [email protected].

Working Arrangement