Senior Brand Manager - Marcelle
Confirmed on the employer's own hiring board on Oct 21, 2026. First seen by Alion on May 7, 2026.
Groupe Marcelle is currently looking for a Senior Brand Manager - Marcelle for a permanent full-time position.
Reporting to the Marcelle Brand Director, the Senior Brand Manager – Marcelle will lead all Portfolio and Communications efforts for the Marcelle brand. Defining strategies and implementing the annual marketing, launch, and campaign plans, you will play a key role in driving relevance with consumers and customers to maximize growth potential for this brand in both the short and long term
A CAREER SIGNED GROUPE MARCELLE
At Groupe Marcelle, we dare to grow together and fully invest ourselves to build a future worthy of our Canadian pride.
Work Location
400 Sainte-Croix Avenue, Saint-Laurent (Quebec)
Hybrid work mode – three (3) days per week in the office
Why choose Groupe Marcelle?
A growing Canadian company
A stimulating environment where boldness, empowerment, and partnership are encouraged
A human and committed team made up of passionate people moving forward together
Benefits matching your talent
Competitive base salary
Flexible hours promoting work-life balance, including the possibility of leaving earlier on Fridays
Medical and dental insurance
Health and wellness spending account
Retirement plan and Tax-Free Savings Account (TFSA)
Telemedicine services
Employee Assistance Program
Performance bonuses
Paid holidays during the Christmas season
Paid time off for your birthday
Employee discounts on all Groupe Marcelle products, including exclusive previews of new launches
Free access to our on-site gym at headquarters
Exclusive headquarters benefits
Large free outdoor parking lot (paid indoor parking option available)
Easily accessible by foot from Du Collège metro station
YOUR RESPONSIBILITIES WILL BE
In collaboration with the Brand Director, develop the 3-5 years plan and execute the vision, value proposition, and strategy for Marcelle, aligning with business objectives
Manage and lead the Marcelle Portfolio and Communications teams, fostering a culture of high performance and expertise
Regularly update Marcelle Go-To-Market team to secure consistency from conception to execution
Work closely with Innovation and R&D to deliver a strong innovation pipeline aligned with the brand strategy and objectives
Work closely with the Creative and Media teams to bring to life launch and marketing campaigns
Translate the marketing strategies into actionable commercial plans while collaborating with a multi-disciplinary team (including Sales, Merchandising, Category Management, Finance, Operations, Innovation, and external agency partners)
Be an expert on the Marcelle brand identity ensuring consistency in all touch points
Maintain an in-depth, working knowledge of the industry and competitive landscape
Analyze consumer and market trends to identify opportunities for growth
Own and deliver annual sales targets, ensuring accurate forecasting, performance tracking, and analysis of business results and key initiatives
Optimize and adjust plans to maximize delivery against revenue and profit targets
Maintain and optimize marketing budget spending / ROI
Develop and deliver various presentations for management, sales organization and trade customers on brand performance, strategy, among others
Update all decision-makers on the progress and status of product marketing plans.
WE WOULD LIKE TO MEET YOU IF YOU HAVE
Bachelor’s Degree, preferably in Marketing, Business Administration or a related field
Minimum 6 to 8 years work experience or equivalent in brand marketing, sales and CPG industry (strong asset)
Experience in managing 360 campaigns
Experience in product launch and post-launch product cycle monitoring (strong asset)
Experience in creative and media agencies relationship management
Experience in team management
Strong strategic thinking and problem-solving capabilities
Ability to thrive in and handle ambiguity & fast paced environment
Strong business acumen and marketing capabilities
Ability to foster and maintain strong cross functional partnership skills.
AND IF YOU ARE
Equipped with a strong understanding of the Canadian cosmetics and skincare industry
An effective communicator with solid presentation skills
Highly organized, with strong project and time management capabilities
Proficient in Microsoft Office tools (Teams, OneNote, Word, Excel, and PowerPoint)
Detail-oriented, with a keen eye for quality
A critical thinker with strong analytical skills
Self-motivated, dynamic, and comfortable working both independently and as part of a team
Goal-driven and results-oriented
Familiar with NielsenIQ (considered an asset).
The task and responsibilities listed above are summaries and indicatives.
As part of our commitment to continuously improving our practices and adopting innovative solutions, Groupe Marcelle may use artificial intelligence (AI)-assisted tools to support the analysis and pre-screening of applications. These tools are used to assist our Talent Acquisition team and do not replace human judgment. All hiring decisions are subject to human review and are never based solely on automated processing.