Coordinator, Content & Data Systems

Job Description:

Coordinator, Content & Data Systems

Preferred Location: Franklin, TN

Second Priority: Mars Hub Locations (Bentonville, Chicago, Cincinnati, Creve Coeur, Phoenix)

The Coordinator, Content & Data Systems is a key part of our transformational journey to data-driven brand building, aiming to transform the way we connect with pet parents and build relationships with them at the heart of everything we do.

The infrastructure layer of the Content Operations & Production function keeps the platforms, integrations, metadata, and data hygiene that underpin the entire function running cleanly. This is the role nobody notices when it's working - and everybody notices when it isn't. Where the Director sets standards and the MarTech & Workflow Manager design the systems, the Coordinator runs the day-to-day operational discipline that makes those systems trustworthy.

What are we looking for?

• Bachelor’s degree required

• 2+ years in creative operations, digital asset management, marketing operations, or content systems administration; brand-side or agency-side experience valuable
• Hands-on experience with Salsify or a comparable Product Information Management (PIM) platform is preferred. Experience in digital merchandising or managing product content, taxonomy, and syndication within an eCommerce environment is also highly valued.
• Demonstrated experience maintaining taxonomy, metadata, and rights management at scale
• Experience supporting users across creative, brand, and agency teams

• Working knowledge of work management and creative review platform
• For associates based outside of Franklin, TN, approximately 10% travel will be required to support business needs and team collaboration.

What would be your key responsibilities?

DAM Administration & Metadata Discipline

• Own day-to-day operation of the Digital Asset Management (DAM) system: manage user access, taxonomy governance, metadata standards, folder structures, and rights/usage fields.

• Enforce consistent tagging, naming conventions, and structured metadata so assets are findable, reusable, and reportable.

Product Data & PIM Management

• Manage and maintain product data within the Product Information Management (PIM) system, ensuring it serves as the source of truth for active products and in-market assortments.

• Create, update, and optimize product attributes and metadata to ensure accurate, complete, and consistent product information.

• Own the ongoing administration of the PIM, including creating new fields, managing product attributes, and maintaining data governance standards to support evolving business needs.
• Partner with Brand.com and Retail digital merchandising teams to ensure product content is accurately maintained in the PIM and effectively delivered to product detail pages (PDPs) across digital channels.

Data Hygiene & System Integrity

• Run ongoing cleanups of duplicate assets, broken links, expired rights, and stale records.
• Maintain the system integrity that analytics, reporting, and asset reuse all depend on.

Rights & Usage Tracking

• Own the operational layer of talent, music, image, and footage rights (including managing expiration dates, usage limits, and renewal flags).
• Partner with legal teams and Content Operations Managers when complex rights questions need escalation.

Systems Integrations

• Coordinate the data flow between the DAM, PIM, work management tools, brand portals, and downstream channel systems.
• Flag operational breaks and partner with the MarTech & Workflow Manager and IT on technical fixes.

User Support & Enablement

• Serve as the first line of support for Managers, brand teams, and agency partners using content systems.
• Train new users and systematically maintain all tool documentation.

Reporting Support

• Pull standardized reports from content systems.
• Partner with the Analyst on data extracts and system source validation.

What can you expect from Mars?

• Opportunity to bring your pet to work.
• Commitment to create a safe, healthy, and sustainable world for our partners and the communities in which we operate.
• Commitment to make A Better World For Pets™ a world where they’re healthy, happy and welcome.
• Commitment to our consumers and focus on positively impacting the planet and the population.

Regular in-office collaboration is expected. Flexibility is a key enabler-empowering associates to make choices that support both business outcomes and personal needs, including occasional remote work.

Mars does not sponsor visas for this role.

This position is not eligible for relocation benefits.

The base pay range for this position at commencement of employment is between the range listed below, however, base pay offered may vary depending on multiple individualized factors, including but not limited to job-related knowledge, skills, and experience. The total compensation package for this position will include variable pay, medical and dental benefits, participation in 401k plan, and paid time off benefits. Details of participation in these benefit plans will be provided if an applicant receives an offer of employment.