Strategic Account Marketing Lead
Careers that change lives start here. Medtronic is a global leader in healthcare technology with a Mission to alleviate pain, restore health, and extend life. Our 95,000 employees work across more than 150 countries to put patients first - developing innovative medical technologies that improve the lives of 72+ million patients each year. Your unique talents will help shape the future of healthcare while building a career grounded in purpose, growth, and impact.
A Day in the Life
Strategic Account Marketing is responsible for accelerating sustainable growth across Medtronic’s strategic healthcare accounts through insight-driven account planning, customer intelligence, executive engagement, and account-based marketing initiatives. Based in Istanbul, Türkiye, this role serves as a strategic growth partner to Strategic Account Managers (SAMs), Sales Leaders, and Business Units by identifying growth opportunities, translating customer insights into actionable strategies, and supporting therapy expansion across priority healthcare systems and hospital networks.The position does not own customer accounts or commercial relationships. Instead, it enables account growth by providing strategic account intelligence, growth planning frameworks, executive engagement strategies, and scalable account-based marketing capabilities that support commercial success. Working across functions and business units, the role helps strengthen customer partnerships, advance therapy adoption, and position Medtronic as a trusted partner in healthcare transformation. This is a highly collaborative role that combines strategic planning, customer insight generation, marketing activation, and performance measurement to drive measurable business outcomes across key accounts.
Responsibilities may include the following and other duties may be assigned:
- Develop and execute integrated strategic account growth plans by translating customer intelligence, business priorities, and market opportunities into actionable account strategies.
- Build comprehensive 360° account profiles and segmentation frameworks by combining commercial, clinical, competitive, market, and customer insights to identify growth opportunities and prioritise investments.
- Identify therapy adoption gaps, whitespace opportunities, and cross-portfolio expansion opportunities across strategic healthcare accounts.
- Partner with Strategic Account Managers, Sales Leaders, Regional Marketing teams, and Business Units to design and activate account-based marketing initiatives that support measurable business outcomes.
- Develop executive engagement strategies for healthcare systems and hospital leadership, positioning Medtronic as a trusted strategic partner through insight-led interactions and value-based discussions.
- Create scalable account planning tools, playbooks, operating models, and best practices that strengthen Strategic Account Marketing capabilities across markets.
- Define, monitor, and analyse key performance indicators to evaluate account growth initiatives, executive engagement effectiveness, and the impact of account-based marketing programs.
Required Knowledge and Experience:
- Bachelor’s degree.
- Minimum 7+ years of experience developing customer insights, account growth strategies based on customer needs, or account-based marketing initiatives.
- Experience working cross-functionally with sales, marketing, and business stakeholders.
- Demonstrated ability to analyse complex customer, market, and business data and translate insights into actionable growth plans.
- Fluent written and verbal English.
Experience in strategic account management, marketing, business development, healthcare consulting, or a related healthcare field, with exposure to strategic healthcare accounts, customer intelligence, executive engagement, or account-based marketing is highly preferred. Knowledge of value-based healthcare and matrix organisations is advantageous.
Physical Job Requirements
The above statements are intended to describe the general nature and level of work being performed by employees assigned to this position, but they are not an exhaustive list of all the required responsibilities and skills of this position.
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Benefits & Compensation
Medtronic offers a competitive Salary and flexible Benefits Package
A commitment to our employees lives at the core of our values. We recognize their contributions. They share in the success they help to create.We offer a wide range of benefits, resources, and competitive compensation plans designed to support you at every career and life stage.