User Operations Expert

岗位职责 / Responsibilities

Own the strategy and operations of in-app resources, from request intake and prioritization to testing, execution, and performance measurement.

Establish and maintain a clear process for in-app resource requests, prioritization criteria, and post-campaign measurement. Ensure business stakeholders are aware of and follow resource usage guidelines and business rules. Scale operational capacity to handle a growing volume of weekly requests across multiple business areas.

Lead the optimization of key in-app placements to increase their contribution to orders and user engagement. Design and execute A/B tests for new resource types and placements to improve user experience and conversion. Segment resource targeting according to Business Strategies.

Maintain a testing roadmap focused on UX and conversion improvements.

Track and report resource-level KPIs (usage, order share, subsidy capture, incrementality). Provide actionable insights on performance by segment, placement, and campaign type.

Partner with Product, Tech, and Configuration teams on resource implementation and automation. Coordinate with multiple internal business areas on request intake and execution.

任职要求 / Requirements

Bachelor's degree or above in business, economics, engineering, or related fields

5+ years of robust experience in user operations, Inapp Traffic Management loyalty, CRM, or product growth strategy in digital platforms

Background in e-commerce, food delivery, or subscription-based businesses preferred

Strong analytical skills, with proficiency in SQL, Python, or other tools to extract insights and validate impact

Familiarity with user segmentation, behavioral psychology, and habit-forming product design

Experience with Traffic Management Tools and platforms (Salesforce preferred) and communication channel management

Strong project management and cross-functional leadership skills

Creative, data-driven, and results-oriented mindset

Ability to balance user delight with business impact

Excellent communication skills to bridge technical and non-technical stakeholders

岗位亮点 / Highlights

Work in a rapidly expanding food delivery platform in a massive market with significant untapped potential

Direct involvement in shaping the user experience and retention strategy of a scaling international product

Influence over key business metrics: order penetration, user lifetime value, channel ROI, and overall platform growth

You'll own the end-to-end intelligence for user communications from segmentation to attribution

Be at the forefront of A/B testing culture: design, execute, and iterate on communication experiments at scale

Work with cutting-edge user segmentation models

Collaborate with Product, Marketing, Business, Customer Experience, and Courier teams

Work in a multicultural, fast-paced environment with teams across Brazil and China

This role sits at the intersection of product, data, and strategy