Marketing Manager
First seen by Alion on Sep 7, 2026.
1. Marketing Strategy & Planning
- Develop and implement marketing strategies aligned with company objectives.
- Conduct market research to identify trends, competitor activities, and customer insights.
- Set marketing goals, budgets, and performance metrics.
2. Brand Management
- Maintain and enhance the company’s brand image across all platforms.
- Ensure consistent messaging and visual identity in all campaigns.
- Oversee the creation of promotional materials, digital content, and collateral.
3. Digital Marketing & Campaigns
- Plan, execute, and monitor online campaigns (social media, SEO, email marketing, PPC, etc.).
- Analyze campaign performance and provide actionable insights for optimization.
4 Team Leadership
- Manage the marketing team, including assigning tasks, setting goals, and providing coaching.
- Collaborate with cross-functional teams (sales, product, HR, operations) to ensure alignment on campaigns.
5. Event & PR Management
- Organize corporate events, exhibitions, and promotions to strengthen brand presence.
- Manage media relations, press releases, and partnerships with external agencies.
6. Reporting & Analysis
- Track and report marketing KPIs, ROI, and campaign effectiveness.
- Provide strategic recommendations based on market trends and business goals.
- Bachelor’s degree in marketing, Business, or related field; master’s preferred.
- Minimum 5 years of experience in marketing roles, with at least 2 years in management.
- Strong understanding of digital marketing, branding, and marketing analytics.
- Excellent communication, leadership, and project management skills.
- Creative mindset with strong analytical and problem-solving abilities.
- Experience in real estate, property development, or related industries is a plus.