Demand Generation

The Role

We know there are channels and programs out there that can generate meaningful new revenue for Metabase - we just haven't found all of them yet. That's the job. You'll design and run a disciplined portfolio of experiments across paid, owned, and earned channels - newsletters, Reddit, Meta, email, digital events, conference sponsorships, and more - to figure out what actually works for our audience. You won't just run campaigns; you'll build the testing infrastructure and measurement rigor that turns early signals into scalable programs.

This is a role for someone who is equally comfortable sketching a creative concept and building a performance tracking spreadsheet - and who finds genuine satisfaction in applying the scientific method to marketing.

What You'll Own

Test design and channel exploration

• Develop and maintain a pipeline of experiments across channels - paid social, newsletters, community platforms, email, digital events, conference sponsorships, and others

• Design each test with a clear hypothesis, defined success metrics, and a realistic timeline for learning

• Identify and evaluate new channel opportunities - from niche SMB technology newsletters to retargeting programs for closed-lost accounts - and build the case for where to invest next

• Stay close to where Metabase's target audiences (data teams, developers, technical buyers) actually spend their time, and bring creative ideas for reaching them there

Execution and coordination

• Own campaign execution end-to-end: briefing copy and creative, coordinating with internal stakeholders, managing vendor relationships, and hitting launch dates

• Run programs across a wide range of formats - newsletter sponsorships, Reddit and Meta ad campaigns, retargeting, closed-lost re-engagement, digital events like demo weeks, and conference sponsorships

• Work closely with the PMM and content teams to ensure messaging is sharp, on-brand, and tailored to the channel and audience

• Manage budgets and allocate spend across the portfolio based on performance and learning goals

Measurement and iteration

• Define KPIs for every program before it launches - and hold yourself accountable to them

• Build and maintain dashboards that make campaign performance visible and legible to stakeholders across marketing and sales

• Synthesize results into clear, actionable learnings: what worked, what didn't, what to do next, and what to kill

• Develop a compounding library of learnings that makes each new test smarter than the last

What You Bring

• Proven experience running multi-channel marketing campaigns in a B2B SaaS environment, with clear ownership of performance outcomes

• A structured, experimental mindset: you define success before you start, and you know how to isolate variables to get a clean signal

• Hands-on experience with paid channels (Meta, Reddit, LinkedIn, or similar), email platforms, and campaign reporting tools

• Strong project management skills - you can coordinate copy, creative, approvals, and launch logistics across multiple programs simultaneously without dropping the ball

• Comfort with ambiguity: many of the channels you'll test won't have a playbook yet, and you'll need to write it

• Strong written communication skills - not just for briefing creative, but for synthesizing and sharing what you've learned

• Bonus: experience marketing to technical audiences (developers, data engineers, analysts)

• Bonus: familiarity with the data and analytics tools landscape