Regional Content & Influence Manager - Michelin Guide

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Inspire Motion for Life with Michelin!

A pioneer of engineered materials, Michelin is building the world’s leading manufacturer of life-changing composites and experiences.

Join Michelin Thailand as a Regional Content & Influence Manager- Michelin Guide, Bangkok based today to move your career forward, unlock exciting opportunities, and be part of a world-class organization committed to a better, more sustainable world.

WHY MICHELIN?

• Career Progression: Start your career adventure and build the skills and experience to develop in new directions.

• Wellbeing and Inclusion: At Michelin Thailand experience a supportive, inclusive culture that creates space for collaboration and new ideas.

• Become A Player In A Dynamic Global Brand: At Michelin, we deliver products and experiences that transform everyday moments into extraordinary ones. Join us on our journey to innovate, and contribute to exciting projects that impact our world.

MISSION:

Michelin Guide or Michelin Lifestyle (LIF)

As a Regional Content & Influence Manager for the Lifestyle Business Line of the Michelin Group, you will lead and design the local communications & influencer marketing strategy and activations for the Michelin Guide & its lifestyle activities - aligned with the shared global Communications strategy of LIF.

The role is focused on execution of local Communication activities as a Business Enabler: creation of partner proposals in collaboration with local LIF Business Team including meeting the partners, proposing creative ideas & co-creation of campaigns with its further execution. Scouting of local agencies if required. The job is 50% dedicated to Communications content development & 50% to Influencer marketing.

Media relations are to be management in collaboration with the Group press office and executing the agency where needed aligned with the Group press office.

You will be in charge of adapting global Brand messages for local audiences, defining relevant channel mix and creating a consistent alwayson local activations calendar.

The job requires strategic & budget planning skills in-pair with project management for local activations.

The profound knowledge of the local market to scout right social creators & ambassadors, understanding of local trends is mandatory for the role.

Key Responsibilities

Content 50%

• Translation & adaptation of all central-level press communication materials incl. validation with local legal and business team if required (eg global communication wine release).
• Creation of all press-related LIF materials & scripts using the existing toolkit delivered by the Global team & in close collaboration with the local selection team. Further press release diffusion & media relations to be managed by the local Group Press office or in close collaboration to execute the local agency.
• Collaboration with local group Press Officer on media relationships management: delivery of press materials on time for further diffusion x local media, aligned management of reactive replies to press & interview requests incl. validation with the central team if needed under the frame; press & creator guest management under events incl. MGC.
• (For local activations) Creation of LIF International Director speeches for live presentations or for a video recording for any local activities not limited to MICHELIN Guide ceremonies & its validation with the Central team.
• Participation in monthly cross-region community meetings and in Group information meetings, contribution to cross-expert exchange and sharing.
• Crisis management if any local-level under the shared LIF x Group frame.
• Creation of reports for partners under the centrally-delivered frame & using the defined supplier.

INFLUENCER CONTENT 50%

• Influencer activation format proposal in close alignment with the central team: concept, key messages, influencer selection, media amplification strategy, integration of creator content into 360° comms plan incl. required planning of reposts on owned channels.
• Local influencer activations execution in line with local Business team and under existing partnerships planning incl. budget allocation, influencer contracting under required legal frames, creator relationships management & content execution, report delivery.
• Support of global ambassador shootings at local level / management of local Ambassador program.

WHO WE ARE LOOKING FOR:

• Proven experience in communication leadership market-level, preferably in media, lifestyle & premium brands
• Excellent communication & project management skills
• 360° Communications campaigns execution starting from pitching with partners and big idea to project execution and creation of reporting under a common global template
• Fluent local language & deep understanding of local social & media landscape and trends
• Fluent English, French as a bonus