Marketing Executive

Job Title

Marketing Executive

Job Scope

The Marketing Executive is accountable for developing and implementing marketing campaigns with the aim of promoting company products and services. S/He handles various responsibilities ranging from creative, analytical, digital, commercial and administrative, all aligned towards the achievement of the overall marketing strategy.

Main Duties and Responsibilities

• Participate in the development of the marketing strategy based on market insights and data analytics retrieved from different channels at hand
• Participate in the creation and development of marketing campaigns and follow through the implementation with concerned parties both internally and externally
• Organize and oversee campaigns and promotional events on social media using different channels and targeting various audiences
• Conduct market research and analysis to evaluate trends, brand awareness and competition using different tools including but not limited to focus groups, call backs, surveys etc.
• Gather and analyze data that helps identify and define future campaigns and activities for targeted audiences
• Produce creative written and multimedia contents to be used on different digital and online platforms increasing engagement
• Write, edit and proofread creative contents for diverse marketing productions (brochures, website, press releases, materials, etc.)
• Maintain the company website and update all information at all times
• Develop and maintain positive relationships with key external partners including media, advertising companies, agencies etc.
• Follow up and monitor the progress of campaigns and events using various metrics and submit reports accordingly
• Organize events and exhibitions in coordination with internal and external parties
• Coordinate with the sales team and develop targeted marketing campaigns and activities that meet sales strategies.

Position Requirements

Education

Bachelor’s degree in Marketing or Advertising.

Experience

At least 3 years of relevant experience.