Content Marketing Manager

Description

Great content starts with a great MIND.

The internet is filling up with content nobody wrote and nobody reads. We want a Content Marketing Manager who makes the other kind, built with real people and worth passing along to a colleague.

We’re looking for someone who can do more than write a great blog post. You’re a content creator at heart, equally comfortable crafting a thought-provoking article, producing an engaging video, experimenting with the latest AI tools or jumping in front of the camera to host a webinar or interview an industry expert.

You understand that great B2B content doesn’t have to be boring. You know how to make technical topics accessible, find the human story behind the technology and create content that educates, entertains and inspires action.

You won't start from a blank page. You'll inherit a working content engine, including our brand voice, a complete messaging guide and AI workflows we built in-house. Your job is to run it well and put a human face on it.

If you’re a natural storyteller, a creative thinker and someone who’s always exploring what’s next in content and AI, we’d love to pick your brain.

Why MIND?

At MIND, we’re reimagining data loss prevention (DLP) for the AI era. Our vision is simple: make data security simple, autonomous and complete to become Stress Free. We’re building a new approach to an old problem, and we need a storyteller who can help bring that vision to life.

We’re not interested in doing things simply because that’s how they’ve always been done.

At MIND, we’re challenging the status quo in data security, building technology that helps organizations mind what matters most without the complexity of traditional DLP.

We’re also building a team of people who care about the work, support one another and aren’t afraid to think differently.

Our values guide how we work:

• Mind What Matters. Focus on the work that creates meaningful impact.
• Act With Empathy. Lead with understanding and treat people with care.
• Win Together. Great ideas and great results come from collaboration.
• Improve Every Day. Stay curious, keep learning and never stop getting better.

Bring your ideas, your creativity and your personality. Come be a MINDer and MIND What Matters.

Responsibility

What you'll do

Run the content engine

• Own the editorial calendar across blog, email, social and web, tied to product launches and the news cycle.
• Use our AI workflows to research, draft and check work faster. Then add the judgment and human voice that AI can't supply.
• Own and operate the MIND corporate social presence across LinkedIn, X, Reddit, YouTube and other social accounts.
• Keep everything on brand and on message, with the MIND messaging guide as your source of truth.

Make it real

• Find and tell customer stories. Interview CISOs and practitioners, and turn their words into articles, posts and clips.
• Get on camera. Host short live sessions, interviews and webinars. They can be unpolished as long as you've done the prep.
• Turn every conversation into a dozen pieces of content, including some light video editing.

Meet buyers where they are

• Write content that answers the real questions security buyers ask, in search and in AI tools like ChatGPT and Claude.
• Own how MIND shows up in AI answers and search engines. Track it, find what's missing or wrong and fix it at the source, working from the strategy product marketing sets.
• Build content for every stage, from first curiosity to the technical deep dive.

Show up in the community

• Spend time where security people hang out, like LinkedIn, Reddit, Slack groups and industry events. Listen first and give before you ask.
• Support our podcast, Mind What Matters, and our customer advisory board.
• Help build our new DLP education and certification program, from course content and practitioner-taught lessons to the community of graduates around it.

Measure and experiment

• Track what resonates, double down on it and drop what doesn't.
• Test at least one new format every month.

Requirements

What you bring

• 3-5 years in B2B content marketing, journalism or content creation.
• A working knowledge of cybersecurity. You can explain DLP, phishing and insider risk to a friend without looking them up.
• Clear, human writing. You make technical topics make sense without dumbing them down.
• Comfort on camera and in conversation. You enjoy interviewing people and you don't mind a live mic.
• Daily, hands-on use of AI tools, plus the judgment to know when the output isn't good enough.
• Range across formats, including long-form, social, email and short video scripts.
• Ownership. You can take an idea from a Slack message to a published piece without much hand-holding.
• Curiosity and a sense of humor. You know when to be serious and when a little personality makes something memorable.

Bonus points

• Have created content for CISOs or security practitioners.
• Have hosted a podcast, webinar, livestream or video series.
• Have ghostwritten for executives or grown someone else's social following.
• Can edit your own video in Riverside, Wistia, Canva or similar.
• Know SEO, or better yet, how content shows up in AI answers.
• Have built an audience of your own, through a newsletter, a channel or a social following.
• Have helped build a content program at a growing startup.
• Have a portfolio that makes us stop scrolling.