WordPress Developer

• Mind Institute, Mind Center and Little Steamers Nursery are three small sister companies in Doha, Qatar, providing therapy, specialist education and early years care. We run three WordPress websites and are looking for a developer to take ongoing responsibility for them: day to day maintenance, content and design updates, and search performance.

• This is a remote role. You will work directly with the Director and with our internal IT.

• The first piece of work is a fixed-price project with an agreed timeline: audit all three websites, analyze the issues, and propose the fixes. The main goal is for the three organizations to come up in AI search answers, for example ChatGPT, Claude, Gemini and Google AI results, alongside normal Google search performance. If the project goes well, it leads to ongoing paid work implementing the fixes and looking after the sites.

• What the audit should cover

• Technical health of each site: speed, mobile performance, errors, crawling and indexing.

• On-page SEO: titles, headings, metadata, internal linking, duplicate content.

• Structured data, and how each organization is described on Google and other listings.

• How the three organizations currently appear, or fail to appear, in AI search answers, and what is causing that.

• Arabic content and right to left layout.

• A prioritized list of fixes with the effort and expected impact of each, plus a fixed price and timeline to carry them out.

• The AI search and GEO side of the audit

• How the three organizations are represented in the sources AI assistants rely on: Google Business Profiles, maps, directories, health and education listings, and mentions on other websites.

• Whether our pages can be read and cited by AI systems: content structure, clear headings, question and answer sections, and plain factual statements rather than marketing language.

• Schema markup describing each organization, its services, locations and licensing, so machines can read it.

• Crawler access: robots.txt, llms.txt, and whether AI crawlers such as GPTBot, ClaudeBot, PerplexityBot and Google-Extended are allowed.

• Entity consistency: the same name, address, phone number and description everywhere, so the three organizations are recognized as separate and not confused with one another.

• Content gaps: the questions parents actually ask that our sites do not answer.

• A baseline of how the three organizations come up today in ChatGPT, Claude, Gemini, Perplexity and Google AI Overviews for the searches that matter, and a way to measure it again after the fixes.

• Ongoing work after the audit project

• Maintain the three WordPress sites, including theme and plugin updates, backups, and security.

• Monitor the sites and respond quickly when something breaks or a site goes down.

• Build and edit pages in Elementor in both English and Arabic, with correct right to left layout for Arabic.

• Carry out technical SEO work: page speed, structured data, metadata, internal linking, redirects, and fixing crawl and indexing errors.

• Manage Google Search Console and Google Analytics 4, and report on performance monthly.

• Improve how the three organizations appear in AI search answers as well as in Google results.

• Make sure every page works well on a phone.

• Coordinate with internal IT on hosting, domains, and anything that affects all three sites.

Requirements

• 3 to 7 years of hands-on WordPress development.

• Strong technical SEO experience, with examples of results you have achieved.

• Fluent Arabic and English, including building Arabic pages that read right to left.

• Good working knowledge of Elementor, Yoast or a similar SEO plugin, Google Analytics 4, and Search Console.

• PHP, HTML and CSS at the level needed to fix theme and plugin issues.

• Experience with page speed optimization and mobile performance.

• Experience with structured data and local search listings.

• Available during Doha working hours and able to respond quickly to urgent site issues.

• Experience improving visibility in AI search answers (AEO and GEO), not search engine work alone.

• Able to quote a fixed price and a timeline for the audit, and to explain your findings in plain language.

• Practical knowledge of how AI assistants pick and cite sources: schema and entity markup, content written so it can be quoted, crawler access through robots.txt and llms.txt, and consistency across Google Business Profiles, maps and directories.

• A way to measure AI search visibility before and after the work, so we can see whether it moved.