Resume Pool: Direct Mail Strategy

Overview: MissionWired is always seeking great people to join our teams. In our Resume Pools, you can submit your resume and we'll reach out as soon as we have an opening in your specialized field! Please note: we may not be actively hiring for this team, however, when we are you may be the first to hear from us!

MissionWired is looking for a direct-response marketer with experience optimizing direct mail programs for nonprofit organizations and/or political campaigns to join our Direct Mail Team. The right person will have expertise in developing and managing integrated marketing, fundraising and communications strategies for our growing client base, and will be eager to help our clients run best-of-breed digital programs in support of their mission. There’s nowhere else you can make a life-changing impact on causes as urgent and varied as empowering communities the world over with top international aid organizations, promoting equity in education, and combating the scourge of gun violence. We’re a little biased, sure, but you also won’t find another team like ours: We’re wired to bring together cutting-edge direct-response strategy and execution for the most pressing issues of our time.

Positions within this team include:

• List Acquisition
• Client Management (B2B)
• Direct Mail Strategy
• Fundraising Strategy (small dollar)
• Fundraising Strategy (mid/high dollar)
• Production Services (print)
• This may not be a holistic list and is subject to change as new positions are added to the direct mail strategy team.

Successful candidates will be responsible for (varying levels of responsibility depending on your experience):

• Collaborating with cross-functional teams to integrate direct mail campaigns with other fundraising channels such as email, SMS or others;
• Overseeing the design and production process, ensuring materials meet quality standards and are consistent with branding guidelines;
• Segmenting donor lists based on various criteria such as donor history, giving capacity, and demographics, to optimize campaign targeting;
• Analyzing campaign performance and donor responses to refine future strategies;
• Monitoring and reporting on key performance metrics, including response rates, conversion rates, and Return on Investment (ROI);
• Supporting the development of fundraising strategies to engage donors through direct mail, ensuring a positive donor experience;
• Ensuring compliance with relevant fundraising regulations and best practices;
• Preparing regular reports and documentation related to direct mail fundraising activities; and
• Collaborating with external vendors, including printing and mailing services, to ensure cost-effective and timely campaign execution.

Must-have qualifications:

• Experience with consulting/agency direct mail fundraising, with a background in nonprofit, advocacy, or political work;
• Strong project management skills to be able to manage multiple campaigns simultaneously;
• Proficiency in data analysis and reporting tools;.
• Excellent written and verbal communication skills for effective internal and external communication;
• Ability to think creatively to develop compelling fundraising content;
• Knowledge of fundraising regulations and ethical practices; and
• Detail-oriented with strong organizational skills.

Nice-to-have qualifications:

• Proficiency in using fundraising software and CRM systems (e.g., Raiser's Edge, Salesforce).