Content Strategist

Job Title: Content Strategist

Location: London

Company Overview:

Model ML is an AI-native workspace built for investment banks, private equity firms, consultancies, and asset managers. You’ll be joining two repeat founders who previously built and exited two Y Combinator-backed companies. We’ve raised an eight-figure round from top-tier investors including Y Combinator and have live production deployments at some of the world’s most respected financial institutions. With offices in London, New York, and Hong Kong, we’re building the category-defining enterprise AI platform.

The future we’re building is one where your entire digital workflow-emails, meetings, research, documents, data analysis-is intelligently managed by an AI model that’s deeply personalised to you. At Model ML, you don’t use software-you collaborate with it.

The Role:

We’re looking for a world-class Content Strategist to define and scale the content function from the ground up. You’ll work directly with the founders to develop a founder-led brand, shape our narrative in the market, and create content that builds trust and positions Model ML as the category leader in enterprise AI for finance. This is a hands-on, high-impact role for someone who loves ambiguity, thrives on ownership, and wants to craft the stories that define the future of enterprise AI.

What You’ll Be Responsible For:

• Develop and own Model ML’s full content lifecycle for multiple audiences- editorial planning, campaign ideation, copywriting, publishing, and performance measurement.
• Build and amplify a founder-led brand by helping the CEO and leadership team express their voice through articles, interviews, speeches, and social content.
• Partner with founders, sales, and marketing to develop content that builds trust and establishes Model ML as the category leader in enterprise AI for finance.
• Create integrated campaigns and digital content (blogs, newsletters, LinkedIn posts, video scripts) that drive awareness and credibility.
• Produce case studies, customer stories, and thought leadership pieces that highlight real-world adoption and impact at top financial institutions.
• Analyze competitor campaigns and industry trends to inform positioning and sharpen our messaging for financial services audiences.
• Experiment with new formats-podcasts, video interviews, LinkedIn thought pieces-to amplify reach and credibility.

What You Can Expect:

• You’ll be building from zero-no templates, no red tape.
• Priorities will shift. Deadlines will tighten. You’ll be uncomfortable-but constantly learning.
• You’ll collaborate directly with the CEO, Marketing Lead, and Sales team, influencing narrative and positioning at the highest level.
• It will be the most creatively and intellectually demanding work of your career.

What We’re Looking For:

• 3+ years of experience in brand strategy, content strategy, editorial, or journalism-ideally in B2B tech, AI, SaaS, or financial services.
• Proven ability to develop narratives that establish trust, credibility, and thought leadership.
• Strong writing and editorial judgment, with a portfolio that includes thought leadership, case studies, or long-form content.
• Ability to create integrated campaigns and digital content (blogs, newsletters, social posts, video scripts) that drive awareness and engagement.
• Understanding of financial audiences (banks, PE, consulting, asset management) and how they consume content.
• Comfortable producing content across formats: blogs, newsletters, social posts, video scripts, and whitepapers.
• Highly organized and proactive, with the ability to run an editorial calendar and manage multiple stakeholders.
• Curiosity about AI, finance, and the future of enterprise technology-and a drive to shape the conversation.
• Excellent communication and storytelling skills-you’ll be the steward of our voice and storytelling at Model ML.
• Deep ambition to help build a generational company.

What We Offer:

• Direct access to the founding team (2x YC-backed exits).
• Competitive salary + meaningful equity.
• A rare chance to define how enterprise AI should feel and function.
• A culture of high trust, high intensity, and high impact.

To Close:

We’re assembling a small team of people who want to build something iconic-and are willing to sacrifice for it. If you’re hungry, smart, and ready to make your defining career move, we’d love to meet.

About the Interview Process:

We respect your time and move fast.

Call 1: 20-minute intro with Nat (CoS)

Call 2: 30-minute conversation with Sid (Marketing Lead)

Call 3: 30-minute deep dive with Chaz (CEO)